Podcast

Episode 100 - GRIT The Real Estate Growth Mindset with Spring Bengtzen

Most people who come into real estate think it’s going to be fun. They’ll have the freedom to earn as much as they want and have control over their schedules. Yet, soon enough they realize that to be successful in real estate, you have to work all the time.

Brian Charlesworth

Brian Charlesworth

Chairman & CEO

Brian is an entrepreneur and business builder. He has built and sold companies in the software, telecommunications, and franchise space. He’s passionate about technology and focused on changing lives through driving technology forward.

 

Most people who come into real estate think it’s going to be fun.  They’ll have the freedom to earn as much as they want and have control over their schedules. Yet, soon enough they realize that to be successful in real estate, you have to work all the time.

 

When Spring Bengtzen began to grow her business, she felt she had to be everything to everyone until eventually, she felt exhausted.  She then had to decide whether she wanted to scale back or scale up.

 

That’s when Sisu came into the picture. Sisu was actually built for Spring to help her put systems in place to successfully scale her business.

 

As GRIT celebrates its 100th episode, Brian Charlesworth joins special guest, Spring Bengtzen, CEO and Owner of the Utah Life Real Estate Group & Associate Broker at REAL Broker LLC as she shares her journey, how Sisu helped transform her business, and what her new coaching company, Scale Up, is all about. 

 

Top Takeaways:

 

02:20 How Spring discovered the power of choice

06:57 What was it like to be in the “messy middle”?

08:56 The most important thing to consider when you’re jumping from being an agent to business owner

10:19 How Sisu helped Spring put systems to build her business

14:55 The 2 “Who’s” to focus on when scaling your business 

17:33 How Spring doubled her business

19:22 One of the biggest mistakes a lot of people make when they hire a VA

22:06 Why joining Real Brokerage was the best decision Spring ever made

26:41 What Scale Up is all about

28:29 What motivates Spring the most today

29:33 Why a lot of team owners are now considering going into the ancillary space

30:40 Spring’s words of advice

32:50 Sisu’s mastery workshop 

 

Get in touch with Spring Bengtzen

 

Instagram: @springbengtzen

Website: https://springb.com/



About the guest:

 

When Spring Bengtzen was 20 years old, she had a terrible accident that left most of her body burned.  Her condition was so bad that she wondered if she was going to die.  Until a doctor told her that only she can decide whether she fights to live or give up and die.  That’s when she realized the power of her choices.  Once she made up her mind to keep fighting, that’s when she started healing.

 

Two years later, she went into real estate. She worked her way up and successfully grew her business. She was listed as one of REALTOR’s Magazine 30 under 30, and had the opportunity to join Keller-Williams. From 2010 to 2019, she built and grew her team to become the largest in Utah.  

 

In 2021, Spring joined REAL Brokerage, a tech-powered real estate brokerage for agents and teams. She has also launched a coaching company called Start Up

 

Today, Spring Bengtzen is a successful Real Estate Broker, Mentor, Entrepreneur, CEO, and Owner of The Utah Life Real Estate Group, leads the top real estate team along the Wasatch Front. 




Podcast Transcript:

Brian Charlesworth  0:35  

Right. Hello, everyone, and welcome back to the Grit Podcast. I'm Brian Charlesworth, the founder of Sisu and the host of the show, and today, I have a special guest just so you guys know today is my 100th episode. And I wanted to make sure that it was a special episode I actually received in the mail this week, my first semi sponsorship, which you guys will, you guys will get to know what that is on another episode. So anyway, today, I've asked my wife, Spring Bengtzen to be here with me. And just so happens that Sisu was actually built for spring. So I thought it only appropriate to have her on the show today, this podcast wouldn't exist without her because Sisu wouldn't exist without her. So anyway, about six years ago, spring asked me to jump in and help her build her real estate business. And that's kind of how Sisu got born, was figuring out how to solve problems that she was having in this business. So anyway, Spring, thank you for joining me on the show today.

 

Spring Bengtzen  1:42  

Thank you for having me. It was sweet, you guys. So he's like, can I have we were in Mexico issue I have with my 100 guests and wait, well, what about me? Just joking. And then like, five days later, he comes downstairs. He's like, you know, I've been thinking about it. That would be good. So anyway, thanks for having me.

 

Brian Charlesworth  1:59  

So we are recording this morning, and this episode's going live today. So

 

Spring Bengtzen  2:05  

 It is?

 

Brian Charlesworth  2:05  

 Yes.

 

Spring Bengtzen  2:07  

Wow, okay. 

 

Brian Charlesworth  2:08  

So anyway, here we are. I wanted to back up, Spring. I don't think unless people have heard you on your recent speaking circuit, which you are now on. It's crazy how far you've come. But I don't think people have really heard your story. So I want to back up later to like when you're 20 years old, and you Okay, are you okay to go there with me?

 

Spring Bengtzen  2:31  

Sure. I love how all of y'all. You got all everybody goes here with me. You guys. It's interesting. But yeah, so for those of you guys that don't know or haven't heard the story, and when I was 20 years old, I was dating a gentleman that had we live in Utah, and had his boat in Lake Mead, which is in Las Vegas. And he's like, Hey, let's just go get it for bring it back to Utah for the summer. It was the Fourth of July weekend. And when we got down there, the generator didn't work. It was in the middle of the night, and the generator didn't work. And so he said, Hey, in the morning, let's go to the gas stock and we'll have a mechanic check it out and see what's going on. And so we got to the gas dock that morning. And he went and talked to mechanics and I hung out and they put gas in the bow and I took the hose and I like squirt myself down to get my head wet my swimming suit because it was like 118 degrees that day. And long story short, when they pushed us off the gas dock the boat wouldn't start. And so I went downstairs to put away the checkbook. Yes. That's how long ago it was a checkbook. And I was like, it smells like gas. And but at 20 years old, I didn't know that gas fumes exploded. And so right then I heard him say fire and I turned around, I was downstairs. It was like a Cuddy cabin boat. And the entire boat just blew up. And like what I mean blew up and we're like a loud explosion. And so ran out and I'm like, I'm burning and burning and I was burning. And I jumped in the water and I swam over the gas dock. And then when I pulled myself off the gas dock, my skin was literally black like the marshmallow or the hot dog that gets burned on the campfire was just hanging off. So I spent some time in the burn unit, but what you're referring to is that life is so interesting, and there are so many things that you can call them circumstances or luck or whatever, but so many things happen in that experience that has shaped who I am today. I can think of a handful of them. But what you're referring to is a couple of weeks in I was like completely drugged out of my mind because my lungs had collapsed. I had pneumonia. I had a blood disease like Just like my body was fighting, like, all the bacteria from the dirty water, just all of it. And all the sirens went off because my roommate in the burn unit, so I shared a room at one point she was passing away and all the sirens were going off. And I was like, Am I dying? Like, what the heck is going on? And, and the doctor or who knows? I mean, I remember being a doctor, but I don't know, you know that I'm like, Am I dying? And they're like, No, it's your choice if you get to live or die. And so I just literally remember it being like a lightbulb moment of like, this is a choice. And so from that moment on, like, I was on the mend, probably like, five days, I was like, full-on, on the mend. And things were working and all that jazz. So I've always had that power of choice. It's always been one of those things. I'm like, mindset is pretty much everything in life. It's gotten stronger. As we've gotten older, like it's more and more apparent of just how much between these two ears control your whole world. But yeah, it was a great lesson learned at 20 years old, and my body is one big giant skin graph. You can see your score you can see on here if you're on

 

Brian Charlesworth  6:14  

So thankfully for me, Spring chest of it.

 

Spring Bengtzen  6:19  

Thank you to all of you that love Sisu.

 

Brian Charlesworth  6:22  

But what? You know what's impressive to me is Spring's mindset, like if you, let's just take a plank contest, as an example, if she decides she's gonna go forever and a plank, like, don't try to compete with her because she will go forever. So anyway, but I just love that example. Because I think life is a choice for everything we do. And you guys, as business owners listening to this podcast, like, you guys have a choice, what direction you're going to go. And so now, I'd like to talk about that messy middle spring, you talk about that quite a bit. And seven years ago, you were kind of there. When I jumped into your business, you had five agents as I recall,

 

Spring Bengtzen  7:08  

yeah, I was in the heart of the messy middle. In fact, the reason you jumped in, is because my whole entire team walked out. So um, yeah, operated in that messy middle for a long time I was that typical practitioner still in production. If I really looked at my numbers, the profits were coming from the transactions, I was personally selling at all the expenses to be able to go to that next level. But again, it kind of comes back to that mindset of I kept on telling myself, Mike, I don't want a big team, like that's a lot of work. I'm good with making XYZ money. And it wasn't until probably about three years ago, I was just fried. I mean, it operated about five to six agents. And then we'd grown a little bit to about 12. And I went to one of my coaches one day, and I was just like, I'm done, like, because I was being the director of sales still in a tiny bit of production. But again, the profit margins weren't really there for me to like, I could scale back and sell real estate on my own and make the same amount of money. And I think a lot of team owners know that, especially when they're in that messy middle. They just don't. If they know their numbers, they know that right? And so it wasn't until about three years ago, I was like, why there to scale back, or scale-up. And my coach just said, Spring, do you really see yourself going and sitting at people's kitchen tables every day again? And I'm like, yeah, no, that's not gonna happen. So I had to make that choice to scale up because I couldn't do the same dang thing over and over and over. And as you know, definition and Sandy is the same thing expecting different results, like my business just wasn't progressing.

 

Brian Charlesworth  8:51  

Yeah. So you know, we work, obviously, you know, this, but we work with 1000s of team owners right now. And I think that's the hardest thing to do is like, how am I going to get out of production? And in my opinion, probably about 20% have made that leap. What what's the most important thing like once you decide you're going to do that? What's the most important thing to get you there?

 

Spring Bengtzen  9:17  

Well, there are two components one of them and we've talked a lot about this as the mindset I always say, you've got to take the realtor hat off and put on the business owner hat. They're two different identities, like somebody who's going to own a large team, it's truly a business. So you got you have to stop thinking about it as a realtor. So that's the number one component. The second component is Agent attraction or talent acquisition. It does take agents to sell a lot of homes and so like I hear all the time, I have a coaching program called Scale Up. And you're all the time that the thought process of more agents means more work. It doesn't. It really truthfully doesn't. But if you want to have that predictable income coming in in your business, that's not a roller coaster, because ah, some agents have an on month and then they're gonna have an off month, right. But if you have enough agents in your organization, your company doesn't have that roller coaster. Right? So, Agent attraction, and then just really saying, I'm going to treat this like a business and knowing your numbers.

 

Brian Charlesworth  10:16  

Yeah. Okay. So how do you treat it like a business to know your numbers? And we're gonna go there because, again, Sisu was born. Thanks to you. So I want to, I want to dive into that.

 

Spring Bengtzen  10:29  

Yeah, so we talk all key metrics. Now, here's the thing like if you chase two rabbits, you catch neither, right? We've all heard that saying, so every single person in my organization has one core metric that we're obsessed about. Now, we know our numbers on the other things, but the obsession comes with like us knowing we're gonna move forward. So for example, my director of cells, his core metric that we track is Agent appointments, met for a recruiting appointments, which we use the Sisu platform, the recruiting platform for that. And then on the retail side, we track appointments met, obviously, we were looking at the conversations agreement sign like we know, but those are like a daily, when we report out on our 919, we do a huddle for 10 minutes at 919 in the morning as a leadership team. That is what he's reporting out. My director of ops, we're looking at lead flow. So we're looking at the leads coming in from all of our aggregate's different systems. And then we're looking at our conversion. I think that we all know this. There's not a lead issue. There's a conversion issue. So we're highly measuring with our Zillow, we just got on Zillow, flax, we're measuring with op city, the conversion metrics and the answer rates and things like that. On our agents, again, like I said, we're measuring appointments met, that was a one core metric we felt like that we could hold people accountable to and what I mean by that is, the conversations can be fluffed the, like self-reported data can be fluffed, right. And so that could be part of it, we also didn't want to say, hey, you have to make XYZ conversations per week, because then my top agents not going to hit that. And then I have some that are hitting that number and say 100 conversations a week, and they're not going on any appointments. So we agreed as a company that we would, we would track appointments, Matt would be our standard. And it was going to be the standard that we lived by. And then the other thing is, is we highly, highly watch Brian, our ROI on all of our lead flow. So we're making educated decisions, we track it on a monthly basis. And then we're looking at it obviously, we'll I'll keep something for at least six months, like know that we have to give it a at least a six-month run rate, maybe even longer are watching it, see if we double down on it if it's something that we eliminate, what not. And so we're pretty dialed at this point of what's coming into our ecosystem.

 

Brian Charlesworth  12:55  

And most people don't know how to do that. I remember that first conversation we went in. And we had a meeting with your team saying, hey, you know what, based on our results with this lead source, do you want us to still keep buying these leads? Or you're going to get a different split? Do you remember that?

 

Spring Bengtzen  13:13  

Yeah. And there's been actually quite a few lead sources of it, or that are very shiny in our industry right now that I've done. And I did one of them for a year. And we weren't converting, I'm not saying they don't work, because obviously they work because they're highly successful company. But it wasn't working for us. And so exactly that we went in and just said, Hey, we're gonna eliminate this ticket as a lost leader. But we've done that on especially when some of my leads are 2,3,400 dollars a lead. And so having Sisu to be able to go and show them, like, Hey, you're going to if you want this to your point, you can have these but this is going to be the split. It got their buy in instead of them feeling like I was just going in and being greedy about it because I could actually show them the real numbers. I could also show them the conversion ratios of what they were actually doing themselves. Because it Sisu breaks it down like them, not as a company, them and agents, agents love our company and they love your company. But at the end of the day, they care about what they're doing. Right. They care about their own goals. So that was super helpful.

 

Brian Charlesworth  14:22  

Yeah, I think another thing for you to scale to where you are, you always talk about the, who's not the house. We do a we do I know she talks about this because we do a quarterly Sisu event where spring and Justin wit who is you know heads up all of her cells. They come in and basically share how Sisu assist them and running their entire business. But you talk a lot about the Hoos. Let's talk about that because I think it's so important that people find that who?

 

Spring Bengtzen  14:54  

Yeah, well there are two who's two ways to look at the who so when I figured out Who's not the how is when our business really took off? Because you can't do it all. And people have different behavioral profiles, like I would be a horrible operations person. And so finding that that great talent, but let me back up for a second. So the first two is honestly yourself. So I really believe like, You got to look at and say, Who do I need to be in order to create this? How do I need to show up? So the who's we teach this a lot, even to our agents? I'll ask them, I'll say, Okay, how much money do you want to make? And every single person brand new coming in, says a minimum of six figures? Like that's their number? 100? Grand, right? And I'll ask them like, Okay, who do you know, that makes? $100,000? How do they show up? Are they working full time? Do they? Are they skilled in their trade? Do they dress professionally? Like, whatever that is, right? And so it really comes back to like, Who did they need to be in order to make the income levels? And it's the same with you and I? Who do I need to be to run an eight-figure operation? Like, it's completely different than the realtor that selling one or two homes a month or five homes a month? Right? So your identity of who you are? Take that gut check, first of all, the seconds on the hit part of the Who's is who do you need to be in business with? So a strong, strong talent will change your entire world, like I was used to, I just hired a new operations person. She's been with us for about a year. Oh, my God, she's been the biggest game-changer ever. And I remember when I first hired her, I wasn't really hearing from her. And I was like, I would go like a day or day and a half without hearing from her. I'm like, are you okay? And she's like, oh, yeah, let me tell you what I did. She lists out all the things that she had done. And it was because she was resourceful and like, executing at the highest level. And it just wasn't, I was used to the talent that got me to where I was that but not going to take me to that next level, right? So the who's of Who do you need to be in business with that can shift that same with So right now I've got a great director of ops, I've got a great lead ISA. And I have a fantastic director of sales. And they all have what they're obsessed about. And combined, we're freaking going for it. So I would tell you guys like get very purposeful about who you're going to get in business with, but you have to be the person that they're going to be attracted to.

 

Brian Charlesworth  17:22  

Yeah. And know who you are, I would recommend the book Rocket Fuel. If you haven't read that so that you know who you are and who it is you need to attract into your business. So spring, this year, you guys are going from 500 transactions to 1000 transactions. How do you double your business at that size?



Spring Bengtzen  17:53  

So we have everything in place to do that. So at this point is Agent count. So we're going from 35 to 40 agents to 90, we honestly 90 By July. So today is April 5. So our intention is to get to 90 By July, we use, we have an EOS consultant, we meet with every quarter. And we set a goal that by June 7, we would have 75 agents and we're on pace to do that. So really, it's about adding the agents, we admin staff wise, we run a very large international team of virtual and so we probably will have to add a few more there but and then lead flow is going to be us again making some educated decisions on the back end of Sisu. We've just increased our lead flow to support it as well as hired two more ISAs. And so truthfully, it's gonna come down to agent count.

 

Brian Charlesworth  18:49  

So so the team's absolutely agent count is how you're going to scale your business. The teams that have the biggest problems doing that though, actually come to me I know this because they don't have the systems in place to go from 500 to 1000. That's a very difficult jump. So you talked about you have these VAs you run this VA business, how does the VA just jump into your business and be able to get things done? Like how to get into the workflows and stuff like that?

 

Spring Bengtzen  19:18  

Yeah, so we go through, we hire and train so one of the biggest mistakes I think a lot of people make is they hire a VA and expect them to come trained, or they expect them to just know and I always say like if I were to hire new Brian and put you like in this position, you would sit in the desk next to me for at least two weeks and you'd be asking me questions and you know, it wouldn't be annoying and so we have to do the same with our VA so we trained them heavily for two weeks but to what you're asking me is we have all built out the full training library with videos and links of how to do step by step we have them on Zoom for two weeks literally. We meet with them twice a day like a team huddle, but how they know they're working. Everything's in Sisu. So we use the back end of Sisu, for all of our transaction management, all of our ROI reports all of our agent on and off-boarding out of the agent of the recruiting platform. And it is built out like from start to finish with triggers, and who's supposed to do it, and the links on how to do it and whatnot. And so honestly, anybody could come in at this point and just take it and it's a step-by-step how to do it. So we have been very purposeful about documenting everything and using Sisu for that. And then we'll just keep on adding in more talent as we go. The biggest thing I think I see Brian people do is, they scale, but their expenses go through the roof. And especially right now in the US, like talent acquisition is expensive. People need to make the money. And so us being able to run a large virtual team has been one of the key factors for us keeping our overhead low.

 

Brian Charlesworth  20:57  

Yeah, I remember. I mean, this is back when losing an agent was a stressful thing for you. But I remember when it was a stressful thing for you to lose, let's just say your GC right? To train a new TC, if you don't have those systems in place is very difficult. If you have those systems in place, you can plug somebody in, and they can just take over working out that task list. So yeah, you guys get the systems in place.

 

Spring Bengtzen  21:24  

Yeah, so we run, we run one TC, that's licensed in the state of Utah. And then she does anything that takes license paperwork, like to write an addendum or whatnot. But then the rest of it's a virtual team. And that's how she can easily like we had a slow week that had like 25 deals come in, she said, she's like, I just feel so slow. And like Alyssa 25 deals in a week isn't necessarily slow. But she's just got the VA and Sisu is so dialed that is just systematic for her.

 

Brian Charlesworth  21:57  

Yeah. And for me, I see that because I see people struggle with this all the time. And so just make sure you guys have those systems in place to bring you went to real about nine months ago,

 

Spring Bengtzen  22:10  

Best decision I've ever made. 

 

Brian Charlesworth  22:12  

So like, for me standing on the sideline watching you. Yeah, you've really become a different level of leader. I don't know what it is about making that move, but it elevated you like, in such a large way. And I would call it brand agnostic, right? You just put on this huge event 150 team leaders in Mexico, with people from all different brands speaking people from all different brands attending. So like, what is it that what was the shift when you made that move to really elevate who you are as a person, because you said, the first thing you need to work on is yourself. And I think that's really when your self-image said, Hey, this is who I am. And really, you're in a different level now.

 

Spring Bengtzen  23:04  

Well, that could be good and bad. Yeah, so um, so let's rewind a little bit. So I had a large team in Utah for a long time. And two years ago, I left Keller Williams instead, I'm going to start my own brokerage. And when I start my own brokerage, I had the thought of like, hey, when the agent leaves a team, they can come work at my brokerage, right? And when I got into it, my coach was like, hey, Spring, that's great. But if you're going to do this, why don't you really do it, go hire a recruiter go make this into a real thing. So we went and hired 120 agents in nine months for the brokerage, not the team for the brokerage, which was fantastic. But as I started diving into it, like carrying a minute, if we can do this here, like, could we scale it outside of our 20-mile radius, like our bubble, right. And so it's got my mind thinking, and so I never had really thought of myself as somebody to go attract and stuff and how we were attracting was we were creating massive value. We're doing cool events, good training, like just different than what you would get in a typical brokerage. So I was like, let's go do this nationally. So I think the confidence of doing that on a small scale made me feel like we could do it on a larger scale. That was one part of it. The other component of it is once I got into the realm, my conversations changed. So the really cool thing is that real or exp or wherever I don't care. I love the model. So like, I just think that the model is fantastic. And part of it is because it's no longer you're having conversations again, with the people in your backyard. You're having conversations with agents across the country. you're collaborating, you're talking about how you can grow. And so I think that a little bit of that shift came Brian is like you see this I'm on the phone all day long, with agents from across the country that are doing cool things like literally my phone this morning is blowing up of 12 messages since we've been on here of these agents are Denver Vegas, Calgary, another Vegas, like and they're like huge team owners doing 100,000,200 $300 million of like, we're all getting on a zoom this morning. So a little bit of the power and proximity of, of the conversation just changes because now we're all in alignment in business together. We're like, how do we go create an event in Mexico? How do we go put on an event in Denver, let's go to Vegas and stuff. And so when you get they say who you surround yourself matters. And I just truly believe that. And I just think when you get in the right circles, it just starts to happen.

 

Brian Charlesworth  25:47  

So you started bringing tremendous value when you had your local brokerage? And then I remember you, well, well, why don't you share? How much money did you make that year in from your brokerage, not from your team? 

 

Spring Bengtzen  26:02  

Well, after I paid for rent and staff and a broker, like I netted, maybe like 10 grand.

 

Brian Charlesworth  26:09  

So you realize, 

 

Spring Bengtzen  26:10  

Again, it was the first year so I mean, I probably would have like kept ongoing. So to give all brokers a little bit of a fair shot, I probably would have made like, netted the next year, maybe 100 grand and I had to have 200 agents do that. So it was not crazy profitable in any capacity. 

 

Brian Charlesworth  26:28  

But, I think the biggest thing you learned and you hit on this, but it was bringing value. Oh, yeah. And you said I'm gonna bring value to everyone across the country. So anyway, it's been it's been fun to see that. So now you've started this new coaching company, Spring, tell us about Scale Up? 

 

Spring Bengtzen  26:45  

Yeah, I'm super proud of it, you guys. So Scale Up is like our initial product. It really is for a team that's in that messy middle or a team that just wants to scale. So it's 12 weeks. And it comes with five one on one sessions with the mindset coach actually one of the coaches, and there's my personal coach, because a lot of what's keeping you held back is you right, so I wanted to include that. And then it's just 12 weeks of all the content from agent attraction exactly how we're doing it with systems you want to have from virtual assistants, how you scale a ton of stuff, Sisu, core metrics, Agent one on ones, like everything you need to scale up. But the way that I structured it right, which I really am enjoying right now is we recorded the modules, and then each week it releases a new module with homework. And, but the cool thing about it is is then after that, like I get on a call that you can ask me any questions, because originally when we started it, I was just regurgitating the information. And there wasn't a lot of time for q&a. So I'm like, why don't we film the stuff that I'm saying over and over and over? And then they can get out and actually ask me truth questions. So actually, after this is my coaching call, and I have a email with like 15 questions that people have submitted that they want answered. So I'm proud of it. It's cool. I'm enjoying it. And it's just the beginning. So well. 

 

So Spring is jumping into that and nine minutes, she jumped in here with me at 8am. Before she starts that at 9am If you guys want to get a taste of her day, so spring, we only have a few minutes left, tell me what is it that motivates you the most today? 

 

Hmm, I think for me, progress equals happiness. I just know like if I'm, if I'm creating something, it's fun. And so it's really fun right now to see the impact I'm having in people's lives and including mine, like I won't be shy about it. Like between the team cranking out 1000 transactions and real my real network in the last nine months is almost 700 agents. Two, we own the coaching and we own title, like all of it. It's just fun. So it's fun to see, like what we can create. But it's also really cool. There are a lot of people in my orbit that their lives are changing from the things that we're doing. And that's probably what lights me up the most.

 

Brian Charlesworth  29:15  

Okay, awesome. I love it. And it's fun to see you lit up. It lights me up. See that? So you mentioned something in that answer. You said and we have our title company. Do you want to talk at all about your title company?

 

Spring Bengtzen  29:31  

What about it? Well, I just think that um, I mean, I think as team owners, oh, that's new that's the trend is you're going into the ancillary space, mortgage title, insurance, all of that, and also even home sort of services because the realtor really directs is that front line and creates that relationship. So we have a joint venture here in Utah. It's been a great partnership. It's not an essay about the financial I mean, I love it, but it is it's a little bit about even controlling that consumer experience. So like when we have all in our ecosystem, it creates a really cool transaction for the consumer. And so we've had it for about a year. I'm proud of it like we're doing great. And next step is going to be mortgage. So

 

Brian Charlesworth  30:15  

Yeah, yeah. So Spring mentioned all homes services. So another thing that Sisu rolled out, which is going to play a role in that is we just last week rolled out a client portal that will play a role in these new client services. So anyway, it's fun to have Spring as a partner that we can not only live life together, but grow our businesses together. So Spring, is there. Any last words of advice that you want to share? Before we wrap up,

 

Spring Bengtzen  30:44  

I would just say like, I think in real estate, we overcomplicate this. And it's really, it's not difficult to if you can create it into anything you want. And there's not a right or wrong, I think we get in this like rat race of you have to have more and more and more like, if you're happy being the agent that selling however many homes and it's fulfilling to you, then that's amazing, right. And if you're great running a small team, and you're like, This is where it's at, that's great. And if you want to have a huge team like us, that's fantastic. So my piece of advice is just like find where you want to be, I would say to you, though, like more doesn't need to be more work. So if you do want to get to that point where you're like, Okay, I want to have a solid business like I don't want to have to be in somebody's kitchen every day. I'm sick of wondering if the agent turnover is gonna destroy my business. Like just all of it, just putting a few systems in place. And having more agents and more creates more stability, more predictability, more freedom, more passion. like, you can have it all if you want it.

 

Brian Charlesworth  31:52  

I know you guys recruited a ton of agents last month, Spring. what's your agent count on your team now?

 

Spring Bengtzen  31:58  

Good question. So we recruited 16 Last month, so we haven't onboarded them all. We take them through what's called Hello week, where we have him come in for the week and experience what it's like to be on the team, we give them a few things that they have to do to see how they show up. We know if you can't show up week one alive, excited full of energy and doing your thing, then you're not going to, he's laughing because that's what I say to my kids. They laugh. So point of it is if we had like 42 I think and then we had just record it, recruited 16. We'll see how many of them make it through Hello, week, our intention is 20 to 25 a month. So it's game time, Brian.

 

Brian Charlesworth  32:38  

That's what I'm talking about. You guys see it's the way you think the way you lead and how you show up as a person is going to determine everything you're doing. So it's why I wanted to have spring on here today.

 

Spring Bengtzen  32:48  

Last thing I want to say. So we do a combined event. Brian and I have a combined event. It's a Sisu mastery workshop two days he talked about it earlier. I think our next one's in June, I saw the 20th I saw the first ticket sales coming in yesterday. So if you guys want to come, we'd love to have you. It's pretty powerful. But you get to see like literally inside scoop like did you do a mastermind with the Sisu team? And last time I think we had like 50 teams here. Yeah, the country and so it's a cool way to network with teams across the country coming in. But then you'll spend a day and a half in my office you'll see a morning huddle is how we run team meetings, how exactly how we do one on one agent attraction. Like it's a cool experience, like one of the shifts in my whole entire identity and business is when I went and shadowed other people's offices. And I'm like, That's how they're doing that I can do that. And so just being able to come in in that environment. I would recommend everybody take advantage of it. So

 

Brian Charlesworth  33:53  

Yeah, you don't even have to be Sisu team to come to that. But you'll get to see a lot about how to scale your business. How do people get a hold of you Spring? I know you've got to jump out so you have one minute to let people know what's the best way to get to reach you.

 

Spring Bengtzen  34:07  

Honestly, this sounds crazy, but Instagram Spring B-E-N-G-T-Z-E-N and I only said that for Brian, because when we go to my last name is Benson. And it's spelled ridiculous. And he's like, why did you say your last name is bn GT. So instead of Benson anyway, but honestly, Instagram just seems put in Spring B will start pulling up. Because I actually look at my DMs you can email me too or my website will be finished at SpringB.com. Any of them is great. So

 

Brian Charlesworth  34:38  

Spring B. If you guys just look for Spring B, you should find Spring B. Yep. So Thanks, babe. Thank you for joining me on the show I loved hearing it and love, just love seeing your growth. So super proud of you.

 

Spring Bengtzen  34:53  

I'm proud of you to the moon. Let's go. 

 

Brian Charlesworth  34:57  

Alright, Thanks, everybody. We'll see you all next week. 

 

Spring Bengtzen  34:59  

Bye guys.

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