George Morris is a dynamic, purpose-driven leader with over two decades of experience in the real estate sector. His leadership skills range from creating and managing small sales teams to owning and expanding large, multi-office residential real estate brokerages with added services in property management, commercial brokerage, relocation, and corporate services.
In this episode, Brian and George discuss rituals that could save your business during the COVID-19 pandemic, how to shift to a GRIT and growth mindset, and how to capture additional market share.
Brian Charlesworth 0:36
Hi, everybody. Welcome back to the GRIT podcast. I'm Brian Charlesworth. I'm the founder of Sisu and the host of the show. This is just one of my favorite things to do. I love being a part of this podcast and today, I'm super excited about this. Now more than ever, it's so important that we have a growth mindset and that we have grit and that we don't let this pandemic get in the way of our success. So I've asked George Morris to be with us today. George is the founder and CEO of century 21 Everest group. I believe they're the largest brokerage in Utah. And they are also throughout California. I'll let George correct me here in a minute to give you the truth on this stuff. So in addition to that, he holds all kinds of growth records. I mean, what he's done, there is amazing people that watch him as a leader, i've heard phenomenal things about people loving to be at his brokerage. I know that spring and I, my wife and I actually went to Tony Robbins years ago with a group of George's. So thanks to you, George. I actually got to experience Tony Robbins, you probably don't know that. And now I've been through the entire thing. Every every training that he has, and then in addition to that George has been coached personally by Mike ferry for I think forever. So
George Morris 1:57
long time, for the lasted last decade. But I've been involved but was involved with his organization for a solid 25 years.
Brian Charlesworth 2:04
So that's super exciting. I want to learn more about that. But George, what else do you want to share with the audience about your background that I missed?
George Morris 2:13
Ah, you know, I've been doing this for 26 years. So I've been in at least a while to at least see some good times and some really, really bad times. And we've got some pretty tough times that we're dealing with, and maybe even a few more of them ahead. And I would love to say that we're the largest brokerage in Utah. We are the largest century 21 brokerage in the in the state, but we certainly don't hold the record for all the sales and there's some other great leaders and brokerages in the state of Utah, but from the standpoint of century 21, from a global perspective, we're this last year we were a top 10 company worldwide, and we've held the mantle. This has been one of the number one offices in the world for century 21 right here in Salt Lake City for many, many years, which has been really just a testament to the agents and what they're doing and the success of our leadership and how we're going about the business.
Brian Charlesworth 3:04
So you have been through downturns sounds like in '01 and '08. Is that right?
George Morris 3:10
Yeah. Oh, yeah, I was okay. I was sitting. I was standing there, prospecting. Right when the buildings were being hit in 911.
Brian Charlesworth 3:20
I was actually in New York the day before that happened. Wow. So but I remember being in the market. I was in Boston, somehow the day the markets crashed back in Oh, one. So I was in the airport when I saw that. But seeing those times. Oh, 108. And now today. What's your take on this? George? What's the difference? What do people do? How does this compare?
George Morris 3:46
Yeah, I think that it compares way beyond that. I mean, one of things that's interesting about what's going on right now is that it's not really necessarily a real estate issue. A lot of people try to compare this a lot to 911 but we 911 was more about the airline industry. And certainly, yes, it put terror and fear upon the marketplace, across the board wondering about the uncertainties of that. But it was, again, not a real estate issue 2008 910 maybe 11, a little bit of it was really a real estate issue, and not necessarily, you know, an issue of other issues like, you know, terrorism and things of that sort. So, you look at you look at today's marketplace, and you start looking around going okay, what does this really relate to? And I think it's fair to say that almost nothing does. You know, just even just a day, I think ago, it was what 47 million people are out of work. Goldman Sachs recently just said that things are going to be, you know, can hit as high as 24% in regards to the unemployment rates, and those are those are scary things. And those are difficult moments, at every level. But the thing that I think that we have to make sure that we really recognize is that with all this adversity with all of these challenges is that it opens up an opportunity. And what I remember from my experiences of await 10 and 11, is that that was a time of growth as an organization, but also a lot of personal growth. I also know that back in 2001, and that year, that there was, again, a lot of growth, but what happens with that growth? And I think that that every business owner, Team Leader agent needs to understand is that as they as they move through these these moments, is that, that this is a moment of creativity. It's it's a moment of, of ingenuity. It's a moment where we really get to take a step back and ask ourselves, Okay, wait a second is what I've been doing really working. And, you know, why is there even in the good markets? Has there been struggle with what I'm doing? And so I love the fact that although there is certainly the scary parts of the pandemic, yeah, there's also the good parts and I've asked this question, what is the virus really trying to teach you what Is the virus really offering? You know, let's assume obviously, it's hopefully for none of us it's that we've gotten sick. But even if we have the hopeful, right hope is that we will recover. So again, what is it teaching you? I think there's a lot of lessons to be learned right now.
Brian Charlesworth 6:17
I love it. Your mindset, obviously, the way you look at things, is a big part of why you are where you are today. And I love and really want you to share that I've been watching some of your social posts, and I'm like, I really want our audience to hear some of the stuff that George is talking about. So I want to get into what people could be doing on a daily basis today. But before that, you know, and that's business. But before that, I think it's even more important to get into what can we do be doing on a daily basis for our mindset and just to be in the right state and to be ready to take on that growth and to take our business and our personal lives to the next level.
George Morris 7:00
Right, absolutely. Well Bryan, one of the things I've said is that if you can master your story that you're telling yourself, you begin to master your life. And I think one of the most important things that each one of us can really take a step back and and really reflect upon is what is the story that we're really telling ourselves right now? See, I'm watching people who are putting deals under contract, there are business owners that are taking action. They really are doing the things that are necessary to win in today's market. And most of it starts off with the story that we're telling ourselves. And, and sometimes we have stories that are absolutely inspirational. They inspire us into action. They make us and drive us to do great things. And then there's stories that make us run away in fear. They're stories that tell us that there's a pandemic and oh, my gosh, I better board myself up, everything else is shut up. And I better be shutting up and the problem is, is that this idea of social distancing Somehow has gotten contrived into, well, that equals all day Netflix, that means that equals all day, you know, video prime, you know, on amazon prime it, it means I don't have to do I don't have to work today. And the challenge is is that if we take that on and we tell ourselves that story, well then the problem is is that we really never win at the level that we're capable of because I had a conversation two weeks ago, I believe it might even been today two weeks ago, but it was pretty close to that. And two weeks ago, I had an individual who's a sports psychologist, he was sitting there with my boy who's 17 year old years old working on his baseball game. And this was the question this guy he works with, with athletes all across the world. Olympians, Major League Baseball players hockey for players on the the Rangers and his NHL team and NHL team. And he said this is the question I'm asking every pro athlete is are you going to come out of this stronger or weaker And I think that's reflective of our business, right? Are we going to be weaker? Are we going to execute on our strategy? Are we going to execute on a new strategy? Are we going to do the things because we've told herself a better story?
Brian Charlesworth 9:14
Yeah, that's great. So there's two things I could take. Just take from that. George. One is what are we telling ourselves? And the other is, what are we asking ourselves, right? What are the questions? You're asking yourself? Because he's going around asking these athletes? Are you going to be stronger? Are you going to be weaker? And in the case of business, are you going to be stronger and capture additional market share? Or are you even going to still be around right?
George Morris 9:41
You're spot on, man.
Brian Charlesworth 9:42
It's your choice. I was driving into my office about two weeks ago about that same time and just I just had the radio on, just in the background, and I heard them talking and he said, Now that you guys have all this free time, what Netflix Are you watching? You know, he's listening like, he's he's talking about the five series that he's already binge watched? You know? Yeah. I don't know what world you're in. But that's not the world I'm in, right? I'm busier than I've ever been.
George Morris 10:15
Right I, man, I'll tell you, you know this man for a second, because you're doing a ton of zoom conference calls takes more energy than just sitting in front of the person. It takes your whole focus every part of your energy, you got to be you know, hopefully looking into the screen, you're not looking all over the place looking at every distraction that's around you. So you're saying something really important. Brian and I could not agree with you more. And that is, is that you basically said, Look, what do you choose to focus on? And, and I am or what questions are you gonna ask me if I go further back what you said. My observation is that questions are what get us to focus on the right stuff. And if I'm a team leader, if I'm a business owner, and even if I'm an agent, working with a particular client This is what great leaders do. They ask great questions to get this the key here to get people to focus on the right stuff. And the problem right now is, is that most people are not focusing on the right things. They're focusing on the fear. They're focusing on the anger, they're focusing on catastrophe and all the things that are being sensationalized in the news media. And the problem is, is if we don't get serious about asking ourselves better questions, then we're going to get sucked into letting everybody else put us for everyone else to to get us to focus on what they want us to focus on. Look, the media wants us to focus on all the fear, because like dope, I mean, we come back onto CNN and Fox News and MSNBC and we get right back engaged into the news media, because we're like, oh, my gosh, oh my gosh, because the media gets us to focus. So I have a rule. I don't look at the media period. And if there's anything right now, that's important enough, someone else is telling me about it. Now some people say, Well, that seems like man, how can you lead at that level and so many people are following you. I'm like, because I know that anything worthwhile will be told to me. I don't need to be knowing how many people are passing away. I don't need to know how many more times I need to wash my hands. I don't need to know more about social distancing. I don't need to know how many, you know, counts of people are contracting at worldwide and globally. What I got to focus on is what can I control and the way I control my focus is I've got to ask myself better questions. And if I get better questions, I get better focus.
Brian Charlesworth 12:36
Okay, so today, I think a big part of it is I know I had a really, really good morning routine before I came into this pandemic, and every day in the gym. And I've got to admit, it's been a lot harder. I do get out on my mountain bike every evening. If the weather permits. It's snowing up here in northern Utah right now. So But what what can we do George to make sure that we get our days off right to the right start? To me, that's a critical thing.
George Morris 13:10
You could not be more right. And I I, my observation is this and I'm just talking from my own experiences and my observations of other people. And that is that the results of our lives, the good and the bad, are set up by the structures that we put up in our life. So the question that if I, you know, for any listener, I'd be asking, What is your structure? Because if you're clear on what your destinations are, your structure is paramount to getting what you want. And so we've got to get really, really serious about, alright, what's our structure regarding our health, but our mental health, our emotional health, our physical health, what is our structure in regards to our relationships? I mean, pretty tough to have when I have five kids around me and son in law where it's like, Okay, well, where's the date night? Right. Well, wait Second, we used to go to the movie, we used to go to the dinner, we used to go hit the nice restaurant we used to, you know, well, though, okay, now what's the new structure to make sure I keep my intimacy and make connection with even my spouse or my intimate partner. So so then you take the third component, right? There's the relationships, there's the health. But then the third component is making sure that you get real serious about the economics. Some of us what we think was working in the past isn't working today. But here's the beauty about ingenuity. What's working right now is a lot of it's going to continue. I mean, when did I ever think that an 80 year old grandfather of mine would know how to use zoom is awesome. He's 83 years old, he knows how to use zoom. So here's the thing is a lot of our world is going to change in the future because of the positives that are going on. But again, it goes back to what is the structure that you need to put in place and so look from a morning standpoint, yeah, get enough sleep. Get enough hydration, right. Get enough exercise, however, You do that, but get outside and exercise, make sure that you're meditating. Gosh, there's so much science behind the idea that it's just 19 minutes of meditation occurs daily. The difference that it can make in your mental emotional well being is off the chart, undeniable as we rewire our brain and speak and come from a place of gratitude, where fear cannot exist. So the key right now is, if we come from a place of gratitude, and we put a better structure of gratitude around us, we eliminate the fear because fear and gratitude cannot coexist together. That is, that is one of the beautiful things of life that if we go to a state of gratitude, fear, eradicate itself from our lives.
Brian Charlesworth 15:43
Yes. Amazing. What you just said Georgia, if that's all anybody takes from this, their life has been changed.
George Morris 15:53
Brian, you know, this is I mean, we all know this. You've been so successful. You've had so many great rides have Creating, you know, from different software and we were talking about the franchise business. I mean, you know, it can be tough at times and it gets real easy to get into the negative and into the dark into the heaviness of life. So my observation is is crisis's will always be there, although we're in a big one right now. There's always going to be crisis. So if there's always going to be crisis then the question is how am I going to show up in that crisis matters because if there's so much of it, well, man, I've done got to show up in a beautiful state like a Tony Robbins, as you mentioned earlier, we'll talk about I always say stay in the light, right? Stay in the light, the bright, we know what that means. We can feel the vibrations of other humans, whether it be on zoom, whether it be in person, whether it be as you walk into a room, you feel the energy of a room, whether it's heavy, dark, people are sad in the room, whether they're angry in the room, you feel that I have a deep belief that you have a gift of humanity, a gift from our Creator that you get to feel well if you get Feel, then you better make sure the vibrations of what you're feeling are in the light and in the bright and in a beautiful state. Because if not, it's really difficult today to lead in a powerful and compelling way. If you choose to go to the heaviness and the darkness of the day.
Brian Charlesworth 17:26
For me, it's about the journey. I mean, every single day, be in that moment. Enjoy the experience and share. We're having challenges right now. everybody's having challenges but like you said it, it's a growth opportunity. Personally, business wise, it's a learning opportunity. So So anyway, I just I like to I like to ask people the question, have you, you know, what's the worst thing that's ever happened to you in your life and they think about it and then Did you get through it? Right? Because if you got through that you can get through anything. Right?
George Morris 18:06
Yeah. Well, you know, people say, you've gotten through all the bad days before. So you can get through this one too. Yeah, right. You've proven you can get through it. And you're hitting such a key point, Brian, that, look, we know the 8020 rule 80% of the business will be sold by 20% of the agent count or 20% of the companies. It's just the facts. Yeah, the 20% that will be producing 80% of the results. So the problem right now is that although there might be 80% of the companies, the teams, the agents that are not producing highly, or effectively or you know, in grand scale, it's really easy to look at the people who are failing. The key here is to focus on the 20% that are winning. And I love the fact of what you're saying, Man you have, every one of us has evidence in our lives, where we can prove to ourselves that we have conquered we have overcome incredibly difficult things. So if you've competed and conquered and overcome difficult moments before, there's no doubt that you can overcome these moments even as difficult as they may get. You can conquer them because you've proven that you can overcome difficulty crisis, you can achieve in most the most brutal of circumstances, you can still win the game of life, win the game of real estate win the game of running your company, your team, or selling homes to the public, you can win the game.
Brian Charlesworth 19:30
Great. So let's move to business and such great advice. George, thank you, as a business owner, what can or a team leader or even an agent, what, what what are things we can be doing to really make a difference in this market?
George Morris 19:46
Yeah, well, first and foremost, one we have to come from a place of contribution. And you know that the tonality that we use in today's world right now with the pandemic and the sensitivity and the fragile mess Right. I mean, even as strong as we were just talking about that we each are that we can overcome. We could do this. That's awesome. It's kind of crazy, because we have to make sure that people are we have to recognize there's, there's a real fragile state right now. And so the tonality of what we're putting out on social media, the tonality of our, you know, our ad campaigns. I mean, are they relevant for the time? I mean, that's a really important one. I was looking at one of an agent just yesterday, and it was about April Fool's. And I was like, oh, gosh, I could feel my heart kind of just paying for the guy going, why did you put that out there. And he's because he hasn't gone back out to look at even his campaigns to see whether they're relevant for the moment. So so we've got to get really conscious of our tone out there to the marketplace or our messaging out to the marketplace. The other thing I would do is that if there's ever been a time to take a step back and say, Man, how am I how's my spend occurring? Am I really being fiscally responsible? Do I really need everything that I'm saying? I'm saying I need? have I taken the Am I still in a place of denial? Or am I going to take a step back and go? Hold on a second here? Maybe I don't need to spend this. I mean, I give an example of simple things. I cancelled all my car wash passes. There's a Why'd you do that? Because I've got two teenage boys that aren't in school. They're watching my car now. And I think that that's really important to like, even though you know, look, I every dollar counts. Because what it does is it helps us mentally, to be able to and to go out and contribute and to make the calls and to talk to the people. So, so one, look at your finances. Number two, look at the messaging you're putting out in the marketplace. And then number three, you got to make sure you're making the calls. Guys people are desperate to hear from us. They are in such commotion of of fear and anxiety and they're the ones looking at the media and wondering about the doom the gloom in the darkness that's coming. Because we have to be that pillar, that light that that leader that shows up and says, hey, it's going to be okay. But our real messaging In my opinion, right now needs to be just the simple words. How can I help you? Are you doing okay? How can I help you? How can I contribute to your life? What can I do to help? And what's always interesting is the conversations, always turn back to real estate, after they know you sincerely want to help them. If we're talking about individual client to the public interaction, they always turn back to well, how's real estate doing? You don't even need to bring it up. They're going to bring it up for you.
Brian Charlesworth 22:39
So is now a better time to be reaching out to your SOI with that being the message?
George Morris 22:45
Oh, gosh, I mean, is there ever I mean, the answer is, you know, 100 plus yeses. I it there's never been a better time and, and I was talking to one of our top agents just today and I was visiting with him and he said, You know, I've realized is that This is a guy who already this year personally has sold 50 homes.
In three months he personally sold out the homes. This guy's a machine. Okay, so. So I say that that I asked him, I said, Tell me about your conversations with your sphere. And he said, You know what's interesting? He said, I have doubled and tripled my contact count. But what has been also interesting is I'm now talking about their family, how many kids they have, how's their job, because I know who they are at such deeper levels that I know I am just priming the pump. If they don't want to do something now, there's no way they won't do something with me in the years to come. So part of this is that if you can just wrap your brain around, what am I doing to prime the pump for the future business, and then there will still be deals that will fall and here's the deal. The business is working. As long as the agent, the broker owner, the team leader is showing by example They're working deals are happening. vacant homes, divorce, estate sales, people downsizing people losing their jobs. These all cause real estate sales. So if we're working, we're going to get in the way of some of those. If we're not, we're never going to hear about it.
Brian Charlesworth 24:17
Yeah, real estate is still selling. I'm seeing it all the time. It's just selling differently, right? The way you show a home the way you market a home, it's different. So I was I had a webinar yesterday with one of our customers who runs a really, really efficient is a team and they normally have with three IRSA agents, they typically do 30 appointments a week. Okay, yesterday morning, they were already at 15 each this week, averaging 15 each. So when I dug deeper into that I learned, he said that they actually have a 38% answer rate right now on their outbound calls. So they have actually turned off their dialer, because they didn't want their dialer hanging up on people. And they are just calling direct because almost one out of two people they're dialing or answering.
George Morris 25:23
That's the craziest part people are answering. They think they're answering one 800 numbers. They're answering unknown numbers. I mean, this is an amazing time to make contacts. I was the same conversation I had today with our with my buddy, who's a great agent. I mean, that's the conversations like everybody's answering.
Brian Charlesworth 25:41
Yeah, so again, for those of you listening, now is not a time to sit back. It's time to move forward.
George Morris 25:48
take massive action.
Brian Charlesworth 25:50
So George, anyone listening knows just from this short interview, just how much they can learn from you. I would like to personally learn a little bit more about your experience, direct experience with Mike with Mike ferry, and just having him as a mentor and coach for a decade of your life What? What are some things that you really picked up from him that hopefully some of us can pick up from you?
George Morris 26:18
Absolutely. Well, what I picked up was early on 25 years ago, or a little over that 25 years ago, I got the chance to hear Mike speak. And, look, Mike has been one of the most important individuals in my life, and I'm forever grateful for who he is from the place he places has played. And still, I would even say today places as a mentor, as a father figure and someone who's made a profound impact in my life. And I would tell you that he's taught me a number of things. And the first one would be this and that is, is that it's a lot easier to get to the top of the mountain when you have a coach. And there's no question. You know, he is one of the guys who really pioneered the idea of coaching and real estate. Yeah, and And he he, he paved pathways for many different organizations over these last few decades that have come out and about and said, Man, I think I can do something similar. And although I know that's tough from standpoint, maybe him from my marketplace, the reality is it's all a showing of his legacy, that the fact that coaching works and it is a key component to the success of a human being, and whether and really what the coaching I always say is about from what I've learned over these years, personally, is coaching is about changing the story that you're telling yourself. Because if you start telling yourself a better story, and your coach can help you do that, then all of a sudden, you're more accountable. You're more disciplined, you're more engaged in your skill sets and your communication abilities. you elevate your mindset, your belief systems, you participate at a higher level, you follow a schedule, these are all the byproduct of shaping a better story through coaching. So for me one of the I guess I'd say the number one thing that I am so forever grateful for with Mike is that He taught me how to really understand that in coaching is a critical component. And I just want to give a second thing. And I've said this publicly for years about Mike, is that no one has ever taught me more about how to deal with money and finance than him. He really opened my eyes as I swung my first golf clubs swinging there at St. Andrews with him and seeing you know, both of us teen off the first tee together and swinging the club. And then never my wildest dreams I think that I would be at St. Andrews and I have to tell you that he really expanded the way that I thought and made me really believe in myself and who I am and, and I will forever say this I deeply believe that he may say something different but for me as I'm part of his legacy, because I forever grateful for him.
Brian Charlesworth 28:47
Yeah, thank you for sharing that. I. I personally think that anybody that is in coaching, it all stems back anyone in the real estate industry that's in coaching. it all stems back to Mike.
George Morris 29:00
Whether it's his own son, whether it's Buffini, it doesn't matter who you mentioned. Yeah. You know, he is the grandfather of it. And I am forever grateful for that.
Brian Charlesworth 29:11
And because of that all of the most successful people in this industry have gotten there through coaching. I don't talk I don't talk to anybody that's all to ultra successful in this business. That doesn't have a coach, right. I know that my wife spends probably I know last year she spent over $100,000 on self improvement,
George Morris 29:35
Right, exactly, man. I mean, imagine Kobe Bryant, who obviously the late Kobe Bryant, rest in peace, but imagine him without Phil Jackson. You imagine Shaquille without Phil Jackson. Can you imagine Michael Jordan without Phil Jackson. I mean, here's the thing that's interesting is that Phil Jackson was never a better basketball player than any of the three of the guys I just mentioned. But it was an extraordinary Coach to bring the best out of another individual.
Brian Charlesworth 30:02
And he knew how to shift the mindset.
George Morris 30:06
Yes, he did. And I said, they started those, those young men, because that's what they were when he was under there to his tutelage. You taught them and help them teach themselves and speak a better story of what they believed and believed was possible.
Brian Charlesworth 30:20
So you just rolled out every cell system, I think at the beginning of this year,
George Morris 30:26
I did. Well, you know, about October of last year but we actually we started we did a very slow start the beginning of this year, we had a couple of different seminars. And we've just really taken what, frankly, I've said this we it's the it's the quest for truth, the truth, and and i don't care whether the truth came from the guy on the corner, or whether it came from one of the greatest minds of our time or from the minds of the past. We're going to teach truth. And so the quest has been really about this idea of truth, and teaching it speaking it and elevating mindset skill sets. Personal disciplines and, and we we have, you know, well, gosh, I think I mentioned to you, we've only been in the doing this for just a short time. But I think we have 40 or 50 coaching clients at this point. And it's been so fun that in the way the market is going, there's never been a more important time to be coach. So look, here's my statement, anybody, if you're not gonna be coached by my organization, ever sale systems or myself personally, you got to get coached by someone. You got to make sure that if you're committed to your business, you're going to be coached and of course, we would love to do that on your behalf. But if it's not us, make sure someone else is.
Brian Charlesworth 31:36
So now, this time, it's more important we've seen at Sisu, it's people are still coming in here and getting seasick. The reason being, it's important than ever, that they know their numbers, right? And be able to make those important business decisions. I think it's the same thing with a coach. I'm guessing you guys are still selling coaching. Tell me what's happening there are people signing up for that today.
George Morris 32:05
You know what, just even this week, we're averaging anywhere between one to two people signing up every day. And you know, we've really gone full court press on this because of the need in the marketplace. So we have three factors, we have a what we call our base camp, where we meet on a webinar every single week where I'm personally doing that. We have a what's called our ascent, where we're on a one on one basis every other week. And then we have our peak, which is we meet every week, and we just make sure that we it's the insurance policy for the dreams and the goals of our agents and for the people that we have the privilege of being able to coach.
Brian Charlesworth 32:38
Okay, cool. So, everyone, now's the time if you guys I mean, you guys have you guys have heard from George today. You know what you're going to get from him. So, George, is there anything else you want to share regarding your new coaching organization?
George Morris 32:53
Yeah, you know what you asked me early on, where's the focus points? Well, it's really three focuses in the last decades. I believe I've built one of the largest teams, right? I've got nearly 1100 agents, we're in two different states, you know, hundred plus employees. I mean, we've really, really dialed in the team process of how to sell real estate, but how to build a team and not turn and burn your people through that. So whether you're an individual agent, and you're really wanting to have high level success, where a great fit, whether you're a team leader, but where people have gotten so excited is the fact of they're always wanting to know how did you build this, you know, hundred million dollar organization in less than a decade. And you did it under some of the most difficult of circumstances over the last 10 years. And one of the things we have been having the most fun doing is helping other brokers and owners to be able to develop the right strategy for long term success. And look, there's gonna be highs and lows in this business. And I'm and I am for certain that if you have a platform for recruiting, you have a platform for coaching, you have a platform for training and the sales side of the technology side And the compliance side, you can win this game. So don't underestimate the magnitude of help I believe that a coach can give you and we would love to be the people to help you do that.
Brian Charlesworth 34:10
Okay, great. I'm just wrapping up, George, is there anything else? Anything that you want to share with people that you feel is important today?
George Morris 34:21
I would say this look, every single one of us has habits, rituals and disciplines, habits, rituals and disciplines, patterns that come into our lives. Guys, this is the time to either create new ones, better ones or to break old ones. And whether you're the business owner, the team leader or the agent, we have got to make sure we recognize that those patterns those habits, those rituals are the very things that bring about either a great life, or not a great life, right our health, it's easy to watch the patterns of our health, the patterns of our health, we know whether they're good Not, we know that this business right now has patterns, rituals and disciplines. And we've got to make sure they're dialed in. And so, as you move through your life, I would just challenge you to have the pattern of gratitude, weaving and dripping through your whole soul, your body, your mind, your heart, because without it, it is so easy to step into the face of fear. And we don't want to stay there. The only antidote I have figured is this, this one that it is the source of all strength, and that is the gratitude within you, because fear cannot exist with it and all the filters go away. And all the possibilities rise when we when we move from a place of gratitude. So with that, I would love it if you ever had the opportunity. I'm giving you my my email here, and my phone number. It's 801-712-2626. That's a direct line to me. Happy to have you reach out 8017122626, or my email is George@EverestGP.com.
Brian Charlesworth 36:05
Okay, George! Well, I have some I have some questions that we usually ask all of our guests, but I'm just going to say but for those, I think that's the perfect wrap up to this. Thank you so much for joining today. We'll get this out. We usually push these out every Tuesday, but we want to get this out to the to the market as quickly as possible. So I'll let you know on that and thanks for joining.
George Morris 36:26
Hey, Brian, thank you and thank you for being the leader that you are and good luck to you. And thank you for the time.