Sisu Growth Blog

Episode 033 - GRIT: The Real Estate Growth Mindset with Spring Bengtzen, CEO of the Utah Life Real Estate Group & Realty One Group Areté at Realty ONE Group. | Sisu

Written by Brian Charlesworth | Aug 14, 2020 4:00:00 AM

SHOW NOTES

Spring Bengtzen began her career as a developer’s sales professional in on-site sales, and has expanded to general resales, short sales and foreclosures. Since 2004, she has been a top producing agent in both transactions and dollar volume in the Ogden Valley.  In 2010, she received the prestigious “30 under 30”award from the National Association of Realtors and served on the board for the Young Professionals Network both locally and for NAR.

Today, she is the CEO of the Utah Life Real Estate Group and Realty One Group Areté at Realty ONE Group. The Utah Life Real Estate Group is Weber and Davis Counties top real estate team with over 85,000,000 in sales volume in 2019 & 250 families helped. Let’s hear from Spring on how she grew her business and how SISU was a key to help her achieve success.

In this episode, we talk about...  
  • (07:35) Spring's Recruiting Strategy
  • (09:22) What is the importance of mindset?
  • (11:47) How SISU helped Spring double her business this year
  • (14:21) How SISU holds agents accountable for their goals
  • (16:18) How having contests in the workplace completely changed their culture
  • (21:01) What does mindset training look like?
  • (25:49) Culture of Accountability vs. Culture of Productivity
  • (27:38) How Spring made "fun" an essential part of their culture
  • (32:26) Spring's one piece of advice on how you can double your business
  • (34:26) How SISU's Task Management platform was the game changer for Spring's onboarding pro
Show Transcript

Brian Charlesworth 0:35
Well, hello, everyone and welcome back to the GRIT podcast. I'm Brian Charlesworth and the founder of Sisu and your host of the show. Today before we get started, I've had a lot of our customers ask me to bring in some Sisu power users. They said Brian, why do you always on your podcast? say well, I try not to talk about Sisu, they want to hear more about Sisu so I thought I'd bring a special guest today, and that guest is Spring Bengtzen. Spring was actually our first user at Sisu. So she's been with us since we had a beta, like we rolled out really our platform in January of 19. And six months before that, we rolled out an app. And she was the first user on the app, and then the platform. And the reason she was the first user is because she is my wife and my wife at the time, and she still is, and anyway, but spring basically is the reason that I saw the opportunity to build this platform for the real estate industry. And so it was built for spring and it did such amazing things for her business that we've taken Sisu and you know, launched it to the real estate world. But Spring when we started looking at doing Sisu like you had a business that had I think About five agents on your team. Tell us today how big your business is. I think you have 25 agents on your team and I don't know how many in your brokerage.

Spring Bengtzen 2:09
Yeah, so thanks for having me double O, I feel like you're circumventing this because I'm your wife. So Hey everyone, I'm springtime. Hear me call them double o because that's what I call them double oh seven. Um, but anyway, when we started Sisu, I had roughly probably five agents, I was doing about $50 million in production a year. And currently, I am now up to 25 agents and my own real estate brokerage as well. And we're on pace This is being filmed or whatever it is recorded in August and we've sold over 200 homes this year. So we're on pace to do about 350 homes this year

Brian Charlesworth 2:56
Congratulations. It's been super fun to see you grow your business. And as you know, Spring, I mean, I spend my days on zoom calls with many, many of our customers. You know, as I see your culture, I think the two biggest differences that you have that I want to talk about and, and I want to talk about that as a whole, and then how cc plays into that, but your culture is like none that I've seen, like the competitive spirit you guys have and all of the sales challenges, and then all of the mindset training. So culture and mindset are the two main things I want to focus on with you today. Yep. So like, again, if I walk into our office, which we both office in the same building, so if I walk into our office, I mean, I hear your team like, on the other side of the building, because the energy is just pumping. And I mean, if I'm on a podcast with someone else, I'm like trying to get my daughter's shot tighter. But talk to us about culture and what you guys have done. They're two really different NCAA because I think so many teams are struggling with their agents staying in the business. And your agents are recruiting for you at this point. So I want to learn more about that.

Spring Bengtzen 4:11
So I for you love my culture. My culture is awesome. And I was actually just talking about this with Justin have like we haven't had turnover in probably two years now. And um it's because everybody loves the environment and I just believe that if you're going to work like we spend more time with our agents and at work than we do sometimes with our family, and if you're gonna do it, then you might as well have a super cool culture. So we are a culture of accountability 100% and that's based off of Sisu workout culture of productivity. So a lot of it is all productivity, but then we're a culture of fun. So, my team everybody is so completely different backgrounds History all that I hire off of a few core values. And so one of those is the mindset of a champion, and then having fun and pass in their lives. And the other one is that demonstrate humility, integrity and respect. And so one of the things that we've implemented that's really been key to our culture is we do a hell week. And so what I was finding with my team is I would, what was really killing the culture at first is I would hire somebody to come in and, and they'd come in for a week or two weeks and they've just killed a culture or not be the right person or as you know, people get into real estate and then think that like, it's HGTV, and the reality of it is is it's anything bought HGTV, and so we started implementing Hell Week, but I call it Hello week. And I put him through for a week of higher standards and I hold the team to to see if they're going to show up and if they show up for that then they have their they are on boarded for 30 days from doing that, like I probably have maybe 40% that stick meaning they stay on the team but if they stay they're seeing long term and so that's been like a huge benefit to us.

Brian Charlesworth 6:21
So I think you've been able to do that though from it's a little bit different because now you own a brokerage and a team so you can recruit people into the brokerage and say hey, we'll put you through this hell or Hello week Hello We and see if you you know if you're very fit for the team if not just just stay in the brokerage is that is that true is that

Spring Bengtzen 6:43
So I hire everybody to the brokerage always brokerage first team second. Most of them come wanting the team to be honest with you, but I tell them, Hey, I the team's not for everybody and I have a high level of accountability. And our culture is productivity based. And so why don't you come for a week and shadow and experience hell all week and see if we're the right fit for you. And again, sometimes we're not and sometimes we are but at least gives them that insight into it and so we'll have them come and shadow beforehand even before they join the brokerage. We'll have them come in and come to all of our team meetings, performance coaching. huddles script and roleplay. Just so they see what they're getting.

Brian Charlesworth 7:32
Okay, so I hadn't planned on talking about this is not mindset, this is not culture, but recruiting you guys are, I think your your plan is to recruit you've been recruiting about five agents a month, you're now stepping that up to 10 agents a month, talk about what you're doing to recruit.

Spring Bengtzen 7:48
Um, so I have a full recruiting strategy. So I believe if somebody will come into our culture, they want to stay like if they're the right fit and want to say that sometimes we're just not like not everybody is into the high vibe. Let's have fun slash sell some houses like this be real about that so, and I believe that if they come in and experience they want to stay. So we invite everybody to come to our sales meeting and performance coaching, just so they can experience it. But my overall recruiting strategy is a couple of things. I do have somebody who cold calls, all the people going through real estate school to get them in for a consultation with us just to understand where they're at. I also do run Facebook ads. So I run Facebook ads from agents success stories and run Facebook ads, inviting them to our meetings. I run Facebook ads, have on just real life of asking the question during COVID Hey, it's springtime here. It's COVID you've been at home working from home and I'm sure you have A lot of time to think, are you in the right environment? If you're not DM me, let's talk you know, so I have a pretty aggressive Facebook ad spend right now. That is targeting specific to realtors and just bringing value. And then what we'll do is we'll, when they inquire, we'll again, have them come in to your performance coaching and do a strategy session to see if we're the right fit.

Brian Charlesworth 9:25
Okay, so you talked about adding value and I want to jump into mindset because that's a big part of the value you guys are bringing mindset is so important in this industry and whether somebody is on your team or in your brokerage or not on your team and in your brokerage. You guys are doing a training every week on mindset. Yes. Tell us about mindset and the importance of that what you guys are doing.

Spring Bengtzen 9:49
Yeah, so we call performance coaching. And it's once a week and I believe, Real Estate's 80 maybe 90% mindset and to 20% skill so it starts with it starts all up here and and so that's what we have a lead train on. So I recently partnered with a gentleman His name is Justin Nelson, I'm sure you'll have him on your podcast. And he used to work for Tony Robbins as a performance strategist for five years. And he's a freakin powerhouse. Like he brings that level of mindset coaching training. And then I bring the real estate element. I'm not chopped liver, but compared to him like, he's fantastic speaker and he can just raise the energy in the room by far. And so right now for recruiting and for our agents, we do these performance coaching, but we just invite anybody. It's just like, hey, it's an open door. As you mentioned, we office out of the same building so the room that we use is not broker like branded Realty One or you tell life and so agents from other companies feel comfortable coming and once they start calling Coming to it a few times you're like I need to be in this environment. So that's been a huge part of our growth.

Brian Charlesworth 11:08
Yeah, totally, totally agree. And it's a huge part of your culture as well. Because people come and they're thrilled about participating in this mindset training or performance coaching, once a week, and so much so you said Justin will be on the podcast. We're actually starting, as you know, next week, see, Sue is going to start rolling out mindset training, once a week starting next Tuesday at 10am. So that'll be the same day this podcast comes out and that'll be Stacy's first day of doing that together with Justin and spring, we're going to do that. So I think it's gonna be a huge value to all of our customers, and we're really excited about that.

Spring Bengtzen 11:47
It's honestly how we've doubled our business this year. Like we're during COVID like we covered was probably a huge blessing for us because we already had a good culture. We already have Add all of that but it was like amplified of like all right that panics set in at very first like what do we got to do? Well we know we've got to keep these guys head on straight. We've got to keep them in the game working from home and so we executed at a really high level of the mindset and high accountability like we were in our we are scoreboards, our si su is probably for me has been a huge game changer in my business for just feeling a real business owner, which I know that sounds cliche but without knowing your numbers, not knowing your ROI and what your your agents are doing. And sometimes it just feels like you're at the mercy of your agents production. But with CCM I was able to just know exactly so we would during COVID and we still do it obviously but our Slack channel our VA flex out our dashboard takes a screenshot slacks it out four times a day. So it just hits our general Slack channel. Like here's where you're at, you know And then we had a cadence of accountability around it every single morning. Hey, guys, pull up your own cc's. Let's figure out what you need to do today to stay on pace to stay all orange. And then we did the mindset coaching around it and we crushed it. And we've crushed it ever since. So.

Brian Charlesworth 13:17
So for those of you watching Spring started the year doing about 20 transactions a month, then moved up to 30. And right now for the last few months has been doing over 40 transactions a month. So just steadily growing. I know she said 350 this year, if she keeps growing at that rate, she'll actually hit 400 this year. So I mean, I guess we'll see where that comes in. But that's super exciting. So spring, you talk about a culture of accountability. What exactly does that mean to you?

Spring Bengtzen 13:46
Being accountable to what you said you wanted? So when I onboard somebody, we go through what they want to make happen this year. I'll ask them is, what sounds good to you? Or do you Really, really want it and what is your wife so we have them identify that. But then we'll create their scoreboard their dashboard based off what they said, because I know if they hit their goals, then we'll hit our goals, right? And if all of their goals don't add up to what my personal goal is and I just need to recruit more agents, so we hold on.

Brian Charlesworth 14:21
So you're going in I mean, for those of you who maybe aren't familiar with Sisa, you're going into Sisu, you're setting up goals. You have your team goals, your company, your brokerage goals, and then each individual agent has their goals and then how do you hold them accountable to those goals?

Spring Bengtzen 14:36
Yeah, so when I onboard them so they go through hell week and then I do a two day onboarding or I map out everything and I we we go through what their Sisu is I could we get their Sisu dialed in from there and we will do a weekly one on one with them in person at 30 minutes. I'm heading into one on one’s after this and we will pull up their seats. dashboards and go over activities for the week where they're pacing based off of what they said they wanted to do. And then I will also hit on we have a scorecard, we use Boomtown. We have a scorecard of what their database looks like their activities they did in their database. And then obviously we go over life stuff of what's happening with life. And then for accountability as well is, we do a weekly sales meeting every Wednesday, every single person reports out their cc numbers. So they'll say, hundred two conversations, for listing appointments to buyer appointments set, net one signed one under contract one closed, and we all clap if they hit over 100 conversations, or if they got to use see that alone. They don't want to not report out their numbers like I mean, they don't want to not track them because they're going to have to report it in front of everybody. And then we'll also in that Meeting, pull up our dashboards and we'll go over where we're at where as a team that we can come together. And so that's how like on a weekly, monthly, daily how we do it. We also put a lot of cadence of accountability around the numbers because we run a lot of contests like the contest clean. So let's dive into contests.

Brian Charlesworth 16:19
Yeah, that's something that I think so many team owners that I see, or even brokerages that I see want to start implementing, but they just can't figure out how to do it. So

Brian Charlesworth 16:42
Give us some examples of what's working for you. And I, in my opinion, this has completely changed your culture. This and the mindset training. Those are the two keys from my third party perspective, that have totally changed your culture.

Spring Bengtzen 16:56
Yeah, so we run contests every month, and the contest I'm running Right now I have three teams. I have seven or six or eight or whatever. But I have agents, they have a team leader that's assigned to them. And this month contests is, there's a points for conversations listing, because listings right now are brutal. Sure for all of you. Listing appointments set, Matt No, I'm sorry, listing appointments met, and then signed and then under contract, so there's points for each one of those. And the way the contest I'm running this month is the team that hits 15. They have to have a minimum of 15 under contract so it's basically two under contract per agent on the team. Once they hit that 15 whoever has the most points will get to go for a weekend and Park City one of those teams as long as I hit over 15 cells will go for a weekend in Park City that will pay for consciousness I've ran in the past has just been a straight. That one's kind of complicated, but I wanted it to be activity based. And I have a bunch of new agents that I wanted them to feel like they could contribute. And how they can contribute is making those conversations building their pipeline. So that's why I did that one. In the past, I've done boys versus girls, when I had an equal amount of boys and girls and that one was fire. It always works. And but I don't have that I don't have an equal or even close equal amount of male and female right now. So that wasn't going to work. But that one is strictly just under contracts. I've done it listing taken, I've done all kinds of them. But every month it just creates that camaraderie slash competitiveness.

Brian Charlesworth 18:41
So let's dive a little deeper into this month. So you have conversations, when somebody goes on a listing appointment, when somebody gets a listing signed, and when somebody gets a listing under contract are now just under contract period, any under contract, okay? So based on that, there are so many questions about what's the best Way to do points. So how do you make it so those new agents can participate actively compete in that challenge? How many points do you assign to each of those different activities?

Spring Bengtzen 19:13
I only put 10, 10 for every conversation, every conversation, and then I put the agreement signed. So a listing I valued the same as under contract, which, which was 500. Okay. So yes, it's only 10 points for conversation. But honestly, if they're in 20, or 30 conversations, that's two to 300 points in a day. I mean, that can get them there easily up to a you see the same points as what a under contract can be if they're putting in the work and driving the activities that are going to create the success. Yeah, and the points right now in my team are really close. So what we do is we slack out every morning, and I use a cc messaging as well through the system. And I'll just update that they have their scoreboards in each of their individual offices as well. But I will update and just say hey, they all pick their own team names. So one of them is the luxury ladies. One of them is the boss babes. And then I have a team, mostly guys that called themselves the five men and a little lady. And, um, I'll just I'll slack you're laughing right now I know. And I'll slack out where they're at in terms of the competition and points wise and they're all within like 20 or 30 points of each other. So it's pretty close.

Brian Charlesworth 20:36
Okay, so for those of you who are looking to run sales challenges in your business, I think Spring has had as much success with this as anyone I've ever seen. So we'll get her information here at the end and have you be able to reach out to her. Spring let's talk a little bit more about the mindset. Because I think so many people are like, what does that mean? What is a mindset training look like? I mean, if I wanted to implement this in my business, what does that actually mean? I mean, I guess we'll give everyone a taste of it with our what we're rolling out next Tuesday, but I don't think people know where to start with.

Spring Bengtzen 21:15
Yeah, I don't know that I would have known where to start, except for I do have personal experience, and I think you do as well. But everything in life is energy. And that's just not. That's not Fufu. It's not anything weird. The reality of it is if you have an agent showing up, there's low energy, low activities, that's the results they're gonna get. But if you have an agent that's showing up this high energy, high excitement on the phones, like those are the results they're going to get. So I think even just putting awareness around that in your culture, you know, we all know it, but then teaching them and training them around this like you get in life what you think you deserve, and you Get in life how you show up. So if these agents are showing up being like, Oh, I don't know what I'm doing and I don't feel confident like that's what they're gonna freaking good, right? But if you're teaching them like no you're a bad day you work on a Top Producing team you might not know you might not know everything today but guess what you work for spring and you work with so and so and they do. So give yourself that confidence. And so we just do a lot of training around Who are you? How are you showing up and what do you want to create? And where Justin comes in is I obviously know this stuff like you being married to me you know this like I invest a lot of time and money into spring Inc. is all it is a person. And so I've done a lot of coaching. I still do and I like I'm high energy. I'm Justin however, though, like he's a phenomenal presenter and speaker and so he does articulate And he commands that presence. And so it's like, it's just that boom, you know, and people want it and they feel it. So what's happening is when they get into this, and they're like, man, I feel good. And I'm getting the results. This is awesome, is where you're starting to see that shift.

Brian Charlesworth 23:17
You and I have been to all the Tony Robbins events together. And when I'm in that room, I feel like I met another Tony Robbins event. I mean, it feels amazing.

Spring Bengtzen 23:27
I love it so much.

Brian Charlesworth 23:28
I think it's really as simple as this, though. I mean, just the little things. And just one example, I've been on zoom meetings all day today. As you know, I'm still at home. I was here when you left this morning. I've been on on zoom meeting since 8am. And before I got on this with you, I'm like, I'm going to take a step back. I'm going to go jump on my trampoline for a minute, and let's raise my energy. And I think it's just little things like that, just knowing that movement can create energy, and there's so many little tips that you guys give and just just To add value, not only to their work lives, but to their personal lives. And that's what I love about it.

Spring Bengtzen 24:05
Yeah, we coach very much so on who they are as a person, like a life by design, what is it you want to create? Like, I mean, you guys, everybody who's listening to this, we know real estate simple. It's not easy, but it's simple. Let's be real about it. And so it's like, Who are you showing up? Like, if you're a team leader that's listening to this, you know, you have the systems and everything in place, like you've built a cool business. Now it's all about the people and creating these people to have the self belief and the skill set. And so our training isn't all mindset. We do a lot of skill set training. So we huddle every morning, and we'll do a little knowledge bomb and then we'll do energy thing and everybody reports out there rocks. We do every Monday and Thursday we do unstoppable coaching, which is for newer agents. It's skill based. So it's not mindset training. It's all real estate related. We do Tuesdays and Thursdays, we do scripts and roleplay. Every morning, and then Wednesday is performance coaching. So we do have a lot of real estate coaching in the mix. But we just believe that you started off with like, how are you showing up? Like, who are you and what it is that you're going to create and what value you're going to bring to your real estate business today?

Brian Charlesworth 25:23
Yeah. So okay, so we've talked about mindset, we've talked about the culture of accountability. Yeah. We haven't really talked too much about culture of productivity, which you mentioned. How do you differentiate accountability and productivity?

Spring Bengtzen 25:39
For me, productivity is what are the activities happening? Like, I can hold you accountable and say, Hey, this is what you wanted to do. You said, This is what you were going to do for productivity to me is like, what are you actually doing, you know? And so again, we report out every morning we do our huddles, and we have the scoreboards being posted. said all the time plus they're on every wall. But a big part of it and their one on ones is just that, like, what activities have you done today? It's or this week, I think you and I can relate on this. Like, it's easy to be like, Oh, I made 100 conversations and I went on one appointment. And this is a harsh way of saying it, but I'll be okay. How long are those hundred conversations take you? Maybe two and a half hours. Okay, and you went on one appointment? How long did that appointment take you? maybe an hour and a half and to prep for it an hour. So let's just say four hours. So if you took four hours on your business, what did you do for the other 38 hours of your 40 hour work week? And I just think it is when you like really start to like just get their minds turning and then thinking about like, how are you being productive today? So we go into it with a mindset of everything you do is based off of trying is to getting an appointment or conversations or to get an appointment. Everything is all And then we just we use our dashboards for at all but I just think this industry is so easy to just be non productive, like coming in socializing, doing their thing. It's like at the end of the day like nothing happens unless you're in production. So let's put a cadence of accountability around what are you actually doing to be productive?

Brian Charlesworth 27:23
So the real estate industry happens to be just happens to be like an industry where people are these D and I personalities and everybody likes to talk and everybody likes to so it's easy to get unproductive. But everything you guys do is focused around numbers, dashboards, scoreboards, gamification sells challenges, if you will, when I say gamification, and fun. And so let's key in a little bit more on fun, because your agents have a tremendous amount of fun. You said that's your third culture.

Spring Bengtzen 27:58
Fun and passion in our lives. Yeah

Brian Charlesworth 28:00
Yeah so what drives the fun I know the accountant, the sales challenges do but you guys do more than that to drive fun seems like your people are always having great time there.

Spring Bengtzen 28:12
Yeah, I mean, we do a couple of things like we do a mid year retreat. Last year we did something that was like we rented houses and everybody went up and we did have a business consultant come up. But we made it fun to like we did an amazing race scavenger hunt, you were there. And as well as dinners, we will do things like talk golf night, or we will do things such as like we just went boating as a group not too long ago. And we'll do an end of the year retreat where like right now we're looking at renting out the year at powder mountain, which is a local ski resort that's on top of the hill. And so we do a lot of that type of thing. But I think the fact that we're our Slack channel sounds good. Crazy, but it's just we slack out anytime anybody puts an under contract or has a win and so our slack channels constantly blowing up. I think like that high energy of every like, Yay, congrats. That's awesome. It just creates this fun environment and then they formed friendships. So a lot of them are even like, hey, do you want to go door knocking with me today? Like it's like their social hangout. I'm like, Who thinks about going door knocking as a group of chicks But okay, I'm down with it, you know? And so for me, I think is that they've they also like, they form the friendship component of it as well. Like, they like being with each other. They like to go and do things outside of here together, like our office is in a shopping district. So they'll go to lunch and I know that sounds stupid, but it's just a small little things that add up that they're like, we like each other. We like our environment, and they're growing. You know, we're changing lives double oh seven.

Brian Charlesworth 29:58
Yes, I know. I see it every day. So let's talk a little more of slack. And I know Spring has a hard stop here in just a minute slack though your Slack channel is constantly blowing up. So what does that mean, though? Because I don't I think there's a lot of people that don't even know what slack is. But if you know what's like is, are you guys, every time someone has a success? Are you guys pushing it out? And what does that do? What does that do for the next person? In my opinion, it makes if I get a slack of somebody that just passed me and beating me in a sales contest. Well, now I want to step it up. And, and I want to, I want to report the next under contract.

Spring Bengtzen 30:40
Yeah, so it's funny. So we've used slack for a long time, and it's how, when I do a challenge, I'll put them in their own slack channels of their teams. But our general our general channel has like if somebody has a question or a success, and so it is is constantly like such and such under contract or took just took a listing and like When we take a new listing and woolsack it out to our team to see if we have a buyer for it before it hits the market or whatever. So it's constantly going off. And when soon I had a Zapier integration, I still do. And we integrated it that and when something cool happened and see, so it just pushed to slack. But it was interesting as I was like, hell yeah, this is cool. We can we can just automate this and this will be awesome. But the agents actually didn't like it. They liked actually text typing out their message and be like, Hey, I gotta use see. And then everybody giving the thumbs up in the high fives and the camaraderie around it. So we actually disconnected that there's just something about being able to to be able to your own horn plus give like a high five, virtual high five. So it's been fun. I would tell you guys if you don't use something, and we've used other things, but slack seems to work really well for us. I would definitely implement it into my business.

Brian Charlesworth 32:03
Okay, I know we have two minutes Spring, what's the one piece of advice you would give to people that you feel is the most important thing if they're building a business if they want to double their business every year, like what you've been doing for the last three years

Spring Bengtzen 32:18
Recruiting. So, I say this all the time, like there's not a lack of resources in this industry, like the real estate industry is so cool because we share everything. I'm literally telling you guys how I run my business right now, like everybody shares, every component of what they do is just the actual execution of it. But it comes down to having the talent and so for me, it's all about who am I, who I'm in business with, like, my team is awesome, Justin's awesome, my ancillary business partners are awesome. It comes down to that people component of it, and so I would tell you, 100% you have to recruit. I put goals around that just like you are with your real estate cells.

Brian Charlesworth 33:06
So a lot of our customers don't even know that we have a recruiting platform at this point. But spring uses our recruiting or which works exactly like a real estate platform. It just tracks your recruiting efforts. Yeah. is allowed her to have goals in that department as well.

Spring Bengtzen 33:21
Yeah, so my director of sales uses that platform, the recruiting platform, and so we run it just like we do our sales team, it syncs to our CRM through a Zapier integration. whenever they're marked as hot in there. As a hot agent, it will automatically import them into our recruiting Sisu dashboard. And then we do a one on one every single week, just like I did my sales agents and we go through the dashboard. Okay, who's in the pipeline? Who's converting this week? Who's team, who is the brokerage? How many appointments Do we have this week? And so we're just treating it exactly like we would ourselves And that's where we're seeing the momentum hit.

Brian Charlesworth 34:04
And don't you guys also use that for now that there's task management in there. Don't you use that for your agent onboarding as well?

Spring Bengtzen 34:11
Task management, okay. It's a game changer double Oh, we do use it for all of our onboarding, our VA team in India, I'll give a shout out to our VA team, actually. I think it's executive Real Estate Services. It's out of North Carolina, they run a VA team, you guys should check it out. But we use Sisu for all of the onboarding unless it's like something, credit card number, whatever, that my ops person handles, maybe 10% of that onboarding. But we use it for that. And then we also use task management for all of our VA slash transaction management. So we moved everything over from our Asana and all the other stuff we were using and we run it of 100% out of Sisu. And it's awesome. Like, it's been cool to see the push notifications come through to the agents. It's been great to see I get notified, I get notified every morning of Hey, your deadline dates or whatever. I would tell you for sure both platforms, task management's been great.

Brian Charlesworth 35:20
Cool. Well, I know we're out of time Spring, there's probably going to be some people that want to hear more from you. What's the best way for them to reach you?

Spring Bengtzen 35:28
And my email is spring@liveutah.com. Just send me a message. I'd be happy to chat with you. I'm not great on social, I know I get a lot of DMS on Facebook. I don't even have Facebook on my phone. So just shoot me an email.

Brian Charlesworth 35:45
Okay, Spring. Thank you so much. I was able to get springtime to join me today. After just a quick invite. I sent her last night to jump on this today. So thanks for joining us. Love you, babe.

Spring Bengtzen 36:00
I'll see you in two hours