Podcast

Episode 112: The Current Real Estate Industry Challenges and the Role of Agents With Colton Lindsay

In this week’s GRIT Podcast, Colton Lindsay, the CEO of WGR, joins Brian Charlesworth to discuss the current real estate industry and practices. Colton goes over the different economic seasons and explains the challenges faced during those times, specifically by real estate agents.

Brian Charlesworth

Brian Charlesworth

Chairman & CEO

Brian is an entrepreneur and business builder. He has built and sold companies in the software, telecommunications, and franchise space. He’s passionate about technology and focused on changing lives through driving technology forward.

 

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IIn this week’s GRIT Podcast, Colton Lindsay, the CEO of WGR, joins Brian Charlesworth to discuss the current real estate industry and practices. Colton goes over the different economic seasons and explains the challenges faced during those times, specifically by real estate agents. 

He also provides his insights regarding the stability of the real estate market. According to him, we can experience a real estate crash if people start to lose their jobs. Moreover, he talks about the four simple steps that make anyone in real estate money. 

Colton also highlights the importance of adding value to people’s lives as that’s how relationships can be monetized. Then, moving forward, he elaborates on personal behaviors. For instance, if you’re chaotic, stressed, overwhelmed, or full of doubt, people will feel that and will not work with you. So instead, they’re going to work with the most certain person.

So, it’s crucial to invest in yourself and always be in control. This is the most skipped part in people’s lives, leading to many missed opportunities. Plus, we must be mindful that we are actually leaving the information age and moving to the influence age. And influence isn’t about information. So, you have to position yourself as a specialist with the right knowledge. That is how people will trust you. 

 

Top Takeaways:

(4:30) Three questions to ask when investing money

(6:28) How business owners have become business operators

(10:58) Different seasons of economic history

(13:00) Inflation situation and 2024 predictions

(14:00) The real estate crash 

(15:03) Recession in real estate

(16:24) Why should agents be more certain? 

(17:35) Chances of success of new agents 

(22:01) The real meaning of fulfillment

(28:11) Importance of breath work sessions

 

Connect with Colton Lindsay

Instagram: @thewgr

Website: https://go.thewgracademy.com/ 

 

About the guest:

At 28, Colton Lindsay was ranked in the Top 1% of his real estate market, averaging 75 homes a year, working four days a week. Lindsay is internationally recognized for his expertise in prospecting and as an inner game master.

 

Our guest is one of North America’s most exciting trainers whose YouTube Channel has empowered thousands of real estate agents to increase their confidence and skills drastically. He was featured in Top Agent Magazine as an agent “who doesn’t use a bag of tricks” and is the producer of the bestselling “Winning The Inner Game” - Audio Files.

 

His motto is “You can’t do a ‘half ass’ job in real estate sales,” with his unique ability to get agents to take immediate action and produce tremendous results. Colton Lindsay uses breakthrough techniques and “accelerated learning” technologies to help agents learn and remember more efficiently and effectively.





Podcast Transcript:

 

Brian Charlesworth  0:35  

All right. Hello, everyone, and welcome back to the Grit Podcast. I'm Brian Charlesworth. I'm the founder of Sisu and your host of the show, and today I'm here with Colton Lindsey. Colton is the CEO of WGR. Colton has a real estate team here in Utah. And I recall the days of Colton sitting around with his team hitting the phones hard. I think he had just gone through a Bob Leffler fearless agent training. And you remember those days Colton?

 

Colton Lindsay  1:06  

Yeah, no, I mean, that was hitting those phones is how I got to where I'm at today.

 

Brian Charlesworth  1:12  

Yeah, so that was back, it must have been six years ago, because that was prior to me founding Sisu. And I was just getting into the real estate business to help Spring build her business. So anyway, Colton has done an amazing job of figuring out I think this is me putting words in his mouth. So I'm gonna let you correct me here in a minute. But my view of Colton is that Colton has found a way to sell real estate was probably not his favorite thing to do. But teaching and training and helping other people improve their lives is something he is passionate about. And he's figured out a way to build an even more solid income recurring revenue through a couple of different streams. And I want to dive into that today. Is that Is that true Colton, with that

 

Colton Lindsay  1:55  

No, that's super accurate. I think right now I have four revenue streams, three businesses, one is obviously business, but it's real estate investments. So it's a very much more leveraged business for me as well. So I think that's the key leveraged. Residual revenue is what I've obsessed over the last probably four or five years.

 

Brian Charlesworth  2:17  

Yeah, so I think there are a lot of team owners that are just crushing it real estate, but they're not thinking about that. So let's dive in. First, let's talk about those four different leveraged income streams you have coming in.

 

Colton Lindsay  2:32  

Yes, sir. The first is my real estate. I call it my real estate division. It's really my real estate team. I was just looking at as we're talking, that alone will probably generate about a quarter million dollars this year for me.

 

Brian Charlesworth  2:43  

Okay, and how much time do you spend on your real estate team? I just want people to get a feel for your efforts.

 

Colton Lindsay  2:49  

about 20 minutes a week. And that's really just working with Gerald that leads that division and having those conversations with him

 

Brian Charlesworth  2:59  

So one thing I want to point out is called and talked about leveraging and he's hired is a Gerald?

 

Colton Lindsay  3:06  

Jarrell Yeah, without the D, Jarrell 

 

Brian Charlesworth  3:08  

Jarrell to run that to really run his real estate team. So I see so many team owners that are afraid to even get out of production yet alone. Get out of their team, right. So yeah, don't even I think I think that's impressive Colton that you were able to really make that decision on was not your passion and focus on what is your passion.

 

Colton Lindsay  3:30  

Well, yeah, and I just did. It was a passion of mine earlier. Right? Yeah. Like I was excited about it. And this is what I'm excited about now. So we have these layers of life and these phases and seasons of life. I just that season ended and I started a new season. So but I'll tell you what, like when I look at running any of my companies, and there have to be key leaders in them. It's all about am I not necessarily just coaching them but mentoring them in state management. 80% of this is psychological, and emotional state management.

 

Brian Charlesworth  4:05  

Right, which you are definitely an expert of. And so we're gonna dive into that here in a minute as well. Tell us about your other three streams of revenue.

 

Colton Lindsay  4:15  

So we'll touch real briefly on one of them. It's just my as a just it's my real estate investing business. I'm just obsessed with buying and owning, and not only just it expanded now, it's my investing business is my investment portfolio. I believe my part-time business is managing and investing my money. And so the major of that started in real estate right now in multiple spaces, probably about seven different asset classes that I've invested in, but it's about one of three things when I look at this A, can I be asymmetrical in it, meaning can I risk a little to make a shit ton? That's one. The other way to look at investing is, is it reoccurring? Is it cashflow generating that pays me over and over again and then the Third is, is a tax-free, can I use this investment to dramatically reduce how much I'm paying in my taxes. So that would be my second business, is my just my investment portfolio. The third, and I think that's a very key distinction because I treat it as a business. Whereas other people treat it mainly as an extension. It's not an extension it, it is a business. And that's what moves you from the B quadrant to the I quadrant. The other business, my Academy, which is just I love it, it's what I get most of my attention in right now. I'm still 30 hours a week in that because I'm in that build mode. One, two is like just excited about it. Like I just, it's something that fills me up right now.

 

Brian Charlesworth  5:44  

Okay, when you say your academy, a lot of our listeners are going to know what your academy is. I believe you're talking about WGR is that right? 

 

Colton Lindsay  5:51  

Yep. The WGR Academy? Yeah. And so, in a nutshell, what we do is we help business operators become business owners, meaning we take them from, like, there's a lot of people I know out there that they sell a lot in real estate, but they can't. They can't go take off how long were you guys just in Europe for like Spring? Just took off three weeks? I don't know. I'm making up numbers now at this point, but it feels like 

 

Brian Charlesworth  6:12  

We just had two weeks? Yeah, 

 

Colton Lindsay  6:13  

Two weeks in. Most people can't do that. And only look at metrics, right? So when a business operator is let's say, some shit happens, and you are forced to take 90 days off. Most people can't take 90 days off and have the business keep going and generating what it is, let alone make more business owners can. Now, most people aren't going to just go take 90 days off because they're depending on what season of life they're at. They're excited, they're creative, they're in that space. But what about if you were forced to what if there's a medical situation? What if there is a thing that literally forces you. And that's what I help people do is to create that ownership where they can step out of the business? Well, we also have a lot of education in that too, which is people aren't ready to become business owners. So they've actually become business operators. The business operator is, hey, you're generating at least $15,000 A month 15 to $20,000 a month. Then from there, it's like, okay, I know a lot of people generating $50,000 A month as an operator. But if they stop the money stops, so we want to help people first generate the cash number one, number two is to have the cash keep generating to where it doesn't fully rely on them. So that's in a nutshell, what the Academy does. 

 

Brian Charlesworth  7:27  

That's Great. So the Academy, I remember being in an event of yours that I can't remember, probably a couple 100 people in the room. So how big is that? Now? I know you've grown that massively. So you put on an event recently up in Park City up at Deer Valley?

 

Colton Lindsay  7:41  

Yeah, so it depends on what level they're in. I mean, I've had 1000s of students at this point, my Higher Level Mastermind, that's our WGR freedom mastermind, that's, that's a $20,000 a year investment. And we've got about 60 active members in that currently, roughly. And then we've got our other packages that are a little bit less than that. But we probably got another 100 and some in those as well. So we've got 150 calls, 150 active clients in that right now.

 

Brian Charlesworth  8:11  

Okay, so if you were to describe your perfect avatar for that business, who is that?

 

Colton Lindsay  8:21  

So the finest and the most ideal is there between 30 to 45 years of age, late Gen X or early millennial. They're hitting somewhere between 307,000 or 300 - $700,000 a year in gross revenue. And they've got like a small, mid-sized team, but they don't really have a team because even though they've got people on the team, all the money relies on them. You follow me here?

 

Brian Charlesworth  8:44  

Yeah, they're all in production. Really?

 

Colton Lindsay  8:47  

Yep. And also, the avatar that is not necessarily like my avatar is not I want to be clear on what it's not. It's not to take you to build like say what Springs built, right? It's not to take you 200 million or 200 million or 300 million in volume, it's to take you out of the business at seven figures. And then when you're out of the business, that seven figures, you go create other leveraged residual streams. So what I've been able to do is create multiple seven-figure business streams of income. Because I believe in freedom, and I don't need to be the richest person in the world for me, I just want freedom to live my life. Does it make sense?

 

Brian Charlesworth  9:22  

Yeah, absolutely. Okay, so that's three. And what's your fourth? 

 

Colton Lindsay  9:26  

The fourth one is I partner with people. So real brokerage is a new newer one over the last 18 months. And I probably won't quite hit seven figures this year in it, but definitely next year, nine and a half to 2 million in revenue in 2023. Which is awesome because it's a highly leveraged business in my partnership with real brokerage just because it feeds off of what I already do. And it just creates another way to monetize people. So here's my belief. I go at so much fucking value to people's lives when they come to me and monetize them. And I find ways that I can monetize that relationship in multiple different ways?

 

Brian Charlesworth  10:04  

Yeah. Okay. Okay, good. Let's dive a little bit deeper before we go into more into your business as Colton and some of your what I call your differentiators that really set you apart. Let's talk about the economic outlook like what's happening today with the market. And, you know, we all I think most people today, it wasn't that long ago that we experienced something in 2008. Right. So we all remember that. Yeah. How do you compare what's happening now to what happened, then? There are obviously some major differences. But I would love to hear your thoughts.

 

Colton Lindsay  10:45  

Are we talking real estate? exclusively? Are we talking economically? 

 

Brian Charlesworth  10:51  

Yeah, no, not just real estate. We can dive into real estate afterward. But I just

 

Colton Lindsay  10:57  

Like, so there are seasons of history. And when we look at the end of 1945, when world war two ended, we started the spring season. That was when we flourished. Then we went the next 20 years after that, that was our summer season, that was from about 65 to 85, roughly. And then we went one more season, which was our fall season, which was right around 1985 To 2005 to 2008. Right, that's when it kind of just like shipped the bat 2008 is when we started the winter season. And so what happens in a winter season is the entire system falls apart. And then a new spring season comes and it's rebuilt all over again. So I view we are in the mid to late stages of a winter season. And I think we haven't even seen the beginning yet. I think we are seeing the mild start of flurries of what is going to be a super winter. And if you look at the last winter season, when it started around 1925, the final years of that led to the 1929 stock crash led to the 31-32 and 36 recession and which was ultimately a depression that led to World War 2, where everyone had to be a part of the cause. We're starting the stages, which I believe are wherever it has to be a part of the cause. The challenge that we're going to face is we also have what we didn't have back then is we have civil, like no one's on the same page civilly here in the US. In fact, if you look at polls today, 50% of Americans have been polled think that a civil war is highly likely. So we think about that. I don't know what conversations you have with your peers and your friends. But like so, a lot of my peers are platinum partners with Tony. I had one of the call me today he just got back from Fiji. And he went to life and Wealth Mastery there. And the first thing he says to me, he's like, dude, this fucking winter's gonna get way worse than I thought. And you're having conversations where like people are buying, they're moving out of cities, they're becoming more self-sufficient. So yeah, I think shits gonna get really, really bad economically, I think you're gonna see massive inflation still 9.1 like we saw in June. I don't think we've hit the peak yet. I think official CPI will get as high as 15 or 16%. And realistically, I don't think it is probably 25%-30% inflation. I think you're going to see more unrest civilly. In the US. I don't know to what extent I think 2024 is going to be the most ridiculous election we've ever had. And it's very possible like Ray Dalio talks about this Harry Den talks about it a lot of what's his name, the wrote the fourth turning, think that neither side will concede, Democratic or Republican will concede the election in 2024. So I think that's gonna be interesting to watch. I think you're gonna see a lot of people get their asses handed to him. But I think the one thing that we have to watch between now and then is jobs. So as long as jobs are there, I think the real estate market will continue, I don't think we're going to see this big crash. If we start seeing people lose jobs, that's when we'll have a real estate crash, not just kind of what we've seen. So that'll be interesting to see that but what will be the difficult part is jobs. Their pay will increase as fast as inflation. So business owners really have the upper hand because business owners can control their profit margins. And right now, I believe a business owner that can shoot for a 25-30% profit margin is ahead of the game going through this. So I mean, I can go on and on with this, but that kind of I think we're good eight to 10 years till we move through and I don't think we I don't think we've seen nothing yet. As far as how bad it's going to be economically. And I know that's not a positive outlook.

 

Brian Charlesworth  14:56  

Okay, so you mentioned a little bit about how you see that affecting real estate let's dive into real estate a little bit deeper. So, right now we've just seen interest rates go up, we've seen, it certainly was at the point where a seller could ask anything they want. And now I'm seeing price reductions. So it's starting to make a little shift. I think it's starting to become more of a normalized real estate market. But where do you really see that going? Based on what you just said,

 

Colton Lindsay  15:27  

As long as jobs stay, I think it'll stay normalized. And I think it'll be a slow grower. That doesn't mean that we won't see a recession in the real estate space, the recession is gonna be real estate agents. Because the majority of real estate professionals today did not witness 2007 2008. She's out so 2012, right? They didn't witness nine months listing time, if it even actually sold with 50% of the homes not selling like someone was talking about how we had 8000 homes for sale in Utah the other day, like that's a lot. And I'm like, Dude, I remember when there was that alone in Salt Lake County, let alone the entire freakin state. Yeah, so inventory is still five and a half percent interest rate, like my first rate was 7%. Now I think the biggest differences are one is inflation is so much different. They've printed What $20 trillion. It feels like since 2008. I think that's gonna play into it. But I think the biggest thing because so many agents have not experienced a shift quite like this. There's panic in the setting. And so the recession is going to be fear will dictate the actions that real estate agents don't take. And they are going to suffer psychologically and emotionally. Those that look at this uncertainty and say winter as my bitch, they're going to triple quadruple their income, they're going to take so much market space, and those that have mastered their sales and the ability to persuade and influence, they're going to make so much money through this, it's, it's gonna be amazing, because they're in a state of certainty. And when markets go uncertain, that's what people are attracted to. So if you're chaotic, and if you're stressed, or if you're worried, and if you're overwhelmed, or anxious, or irritated or full of doubt, people are going to feel that and they're not going to work with you. They're going to work with the person who's most certain.

 

Brian Charlesworth  17:12  

Yeah. Interesting. I agree with everything you said.

 

Colton Lindsay  17:17  

But people lose jobs. If people lose jobs, that's when the real estate's gonna have problems.

 

Brian Charlesworth  17:21  

So real estate, I'm already seeing a shift where, in my opinion, a solo agent has a very difficult time coming into the business today and actually thriving, like if they don't join a team. If they're a new agent today and they don't join a team, their chances of having success is extremely low. Do you agree with that?

 

Colton Lindsay  17:54  

Yes, and no. I think it's always been difficult for a solo agent, right? Because what does the solo agent have to do? They have to four simple steps that makes anyone in real estate money, contacts, meaningful conversations, presentations, or appointment set and presentations given. Now, if you're a solo agent in any market getting in and you don't know that formula, and you don't follow it, you're going to suffer. But the cool thing about if you get in the right team, you can compress time, right? Because now you don't have to figure out the formula. You don't have to figure out through so much trial and error on what to say and how to say it and to save time. So I think it's a yes or no, because there can be those freaks out there. Like I happen to be one of those freaks that choose. Alright, give me let me just go talk to people and set appointments give President contract sign, but most people aren't free cuz most people don't do that. So if you can get in part of an organization where there are some freaks, and like you see the dashboard behind you, I know that tracks and tracks these key metrics. And if you track those metrics for yourself, whether you're on a team or not, you'll be successful, it will be easier to be in proximity with a company in a culture that breeds that though, the question becomes is how do those contacts and meaningful conversations happen today? They can't happen the same way they used to. I could have 30-minute conversations in 30 minutes, how I follow up with my leads and Voice Note drops, video drops, and I lead them to a 15-minute Zoom meeting. And from there, I figured out okay, is this a qualified lead that's going to get more of my attention or not. So you have to change how you're doing it as well, but the metrics are the same, and the culture will just help you get there faster.

 

Brian Charlesworth  19:38  

Okay, great advice, Colton. So, you are a Platinum Partner. 

 

Colton Lindsay  19:43  

Yep. 

 

Brian Charlesworth  19:44  

How long have you been in there now with Tony?

 

Colton Lindsay  19:46  

It's my second year. Which I love.

 

Brian Charlesworth  19:51  

And I know it's probably a really good time to do that because he does dive into this winter season. He does dive into what's coming. He does dive into, you know, he Even with the best experts in the world, right? So he sees things in a different way than we see them probably isn't 

 

Colton Lindsay  20:06  

Tony shifted to a lot. So Tony is 63 now or something like that. So he's in the winter season of life, meaning he doesn't want to hustle and grind like he did the first 60 years. So who he gives time with is like me doesn't give like if you notice, since COVID specifically said he's not going back to this, he does one live UPW a year. And if you go to date with destiny, you either attend virtually or your partner in person, like you don't get to attend in-person events with Tony anymore, except for one UPW year if you're in the public. Other than that, you got to be a plat partner to do it. The way he also expressed the sense of what you saw between the MeToo movement, and then he was really hounded by BuzzFeed, I think in 2018 or 2019. And remember what year it was? He shifted how he speaks to audiences. So he doesn't like he's really tamed down today to public events compared to what he talks about with us in the private Platinum Partner events. So yeah, I would I would join Platts, if I were you, it'd be a great time. So November, October, we're going to have a nice day at Punta, Mita in Mexico, five days with him and sage, talking about our spiritual realm, and our happiness realm, and how you create that in today's bleak world. And then in February, we'll go five days of Platt financial, which I will not freakin miss that event next February because I want to be with Paul Tudor Jones and Ray Dalio and Harry Dan's, and I want to be with the best of the best, that are understanding the landscape of today's economy.

 

Brian Charlesworth  21:43  

Yeah, one thing that you are not afraid to do one thing Spring is always done, you guys are willing to invest in yourself. And I think that's a piece of life that a lot of people skip and miss out on a lot of opportunities because of that. Let's talk about that for a minute.

 

Colton Lindsay  21:59  

Yeah, well, it's funny because I remember hitting that level of financial freedom by 32. It's about the time my call had passed away with cows Creek home, and I realized that financial freedom didn't really create the fulfillment I thought it would. And the fulfillment comes from within. And what I realized, as I became financially free, more people wanted what I have, like they see me ski for five days a week, like, dude, how do you have time to ski for five days a week? And what I realized was, it was through investing. But what people think investing is, is buying the right real estate property or the right stock, or the right this, and investing is not that investing is where you give them the attention, like, and when you realize that the number one asset is you yourself and that you're the value that you bring to the marketplace, you're not going to ask me what's real estate to purchase or stock to purchase? Or should I buy? I mean, I had a million people asked me Is now a good time to buy bitcoin. I'm buying it, I don't know what you're doing. Like it's up to you like, right, but really the right investment for you is, are you getting into proximity with the people that are living life the way you want to live, like, I want multiple, seven-figure businesses, I need to invest in myself to get me in those spaces. I want to have 15 different asset classes that pay me over and over again, I want to be able to work from my laptop anywhere on planet Earth, I want to be able to live overlooking pine, a new reservoir, eight minutes from snow, basically, you identify who's living the way you want to live, and you spend money to be around them, and learn to do exactly what they're doing. And so you only do that by investing in yourself with call it coaching training, I call it me, I don't really look for coaches anymore. I have coaches. But I look for mentors, I look for people that are doing that have done what I want to do on a big level.

 

Brian Charlesworth  24:01  

So Colton, I, I remember you talking about this once before, and I can't believe that I've never skied with you. So we're absolutely going to have to grab some ski days this. So, um, so whenever I hear you speak again, I think of Tony Robbins. He does a better job than anybody holding the energy in a room. And you know, you've picked up a lot of his tips and tricks and in my opinion, you emulate him extremely well. So, like, how did you make that shift and, and focus and learn and like you really have done a great job of that most people have heard Tony, you know, dozens of times as I have. But I certainly haven't shifted to where I can now speak like Tony, so tell me about that.

 

Colton Lindsay  24:48  

Well when I got intentional about it. So at first, I was kind of nervous because people like, oh, you're ripping off Tony or whatever. And then, as I stepped back, I was like, Wait a second. I can Tony owns this space, why would I not? Why would I do something opposite of what is working in the biggest level?

 

Brian Charlesworth  25:07  

Didn't he do the same thing? I mean? Yeah,

 

Colton Lindsay  25:11  

Yeah. So, I mean, that's what he wants from you. When you pay him, I pay him $100,000 a year to go be in space with him. He wants you to take these behaviors and patterns and go utilize them. So one is just getting more present with Tony. And when I go to, I've gone to probably 30 of Tony's events now. And when I go to them, I'm, I'm observing the energy of the room. And so I'm literally taking notes the entire time. The other thing I did is I went to an event, two events, one called train the trainer and the other was called Ultimate speaker Academy. And these were events that the first one train the trainer was that was recommended if like, Hey, if you want to learn how to own the stage, like the way I do, go learn from Tihar Becker, because Because Tony doesn't really teach it he doesn't have besides observing. He doesn't teach it. But Train the Trainer, which doesn't even exist anywhere in the US anymore. As far as I know. It teaches what he does. So you can start to start to understand the science and everyone, we're moving into really cool space, Brian, in real estate, particularly, but even just in the world, where it's everyone thinks we're in the information age, and I think we're actually leaving the information age, we're moving to the influence age. And influence isn't about information. So in real estate particulars, you see different models like real brokerage or exp, and you see these revenue shares, you think about the ability to expand a team in multiple states now that people are doing is your way you can streamline that 10 years ago, you had to fly there. Today, you can do it on Zoom, and you can leave the entire organization virtually. And as you do that, though, you have to stop thinking one-to-one. So you look at in the 1800s, up to maybe the early 1900s, the world worked in a zero to one scenario, meaning no one had a clue on how to go from nothing to communicate with someone in Australia instantly like it had to be invented out of thin air. Then we went to a stage from that to many years till probably the millennials came along, which was one to one. Tony kind of advanced it with one too many, right? But now we definitely live in a world where you've got to influence and persuade not one to one, one to one is slow and One to One is a snail, you've got to influence one too many, like right now this podcast, I don't know how many people will hear it. But that's one to many. Being on stage in front of 300 500 people, that's a one to many being on a Zoom meeting with 500 people, that's a one to many. So the skill that has to be mastered is one to many. And it's not about content. Everything is so lost in this idea that it's saying like some new inspirational piece of information that no one knows about. Now everyone has every bits of information repeated a gazillion times. It's all based on how you context it on how you have the syntax of keywords engagement.

 

Brian Charlesworth  28:03  

Yeah. I love talking to you.

 

Colton Lindsay  28:09  

I know you're coming to the trip. And it's fun.

 

Brian Charlesworth  28:11  

A couple more questions for you. And we'll wrap up because we're at about the time that most people like to listen to these. But breath work is a big passion of yours, I had an opportunity in kind of a public setting, and I think it'd be fun to do it in more of a private setting with you but to do a breathwork session. And every time I do a breathwork session, I have some like, amazing, out-of-body experience, which you know, I love to document and remember and learn things that I didn't think I could possibly learn, right? Just amazing stuff. But how did you get that passion?

 

Colton Lindsay  28:50  

From being okay to sit with my pain, I was at a spot in life where I was no longer willing to choose to suffer. And in order to no longer suffer, I had to find how to sit with my pain and be okay with it. Because there's this illusion that we can have a world without pain and this is never going to happen. So that means I better learn how to just accept the pain as opposed to resist it. So suffering is resisting pain. That's what suffering is. And I first started, which has become very I don't recommend it over the top is very normalized hallucinogenic drugs, LSD, peyote, ayahuasca, psilocybin, you name it, I've been a part of that circle. And the challenge that I found with that is the speed of which it takes you to the pain is unbearable. And we hear a lot of these positive results from say Iosco, but no one's talking about the negative. No one's talking about the guy that commit suicide two weeks after no one's talking about the people that are now going and administrating themselves think it's spiritual, but really, they just want to get high and have a group orgy or some crazy thing, right, like, and so as I was on this journey, I had hosted an event in New Orleans. And this guy named Jack Fontana, I'd found I heard of Wim Hof, originally, like breathwork. Like, that's what triggered me like, oh, let's check this out. So I just kind of started searching modalities. I met a guy in New Orleans, Jack Fontana, and I was talking to him, he came and led a group of six of us through it, and I said, Yeah, I've never done this. I've got I've done peyote, and he just laughed at me. And he said, peyote is a young man sport, let me teach you the WISE MAN'S wisdom. And, and soon he took me to his breath, where I was like, This is it like, this is what I've been after. And so I just kept practicing, I kept getting into spaces where I could do breath, and I started practicing into breath. And what I found out is, I no longer use any drugs or alcohol, I might have whiskey here and then, but I cut that out. But what it really, really noticed is, if any negative emotion came up, I could breathe through it within 60 seconds or less like these times where mass amount of stress or anxiety or fear overwhelm it were heavy on me. It didn't exist anymore. Like it was weird, it just disappeared. But then the next thing started happening in these Breathworks, that I no longer had to heal, like, the first several, depending on where you're at, can be very emotional and painful, and bringing many people to tears and laughter and screaming. But it got to the point where I no longer was experiencing that I was only experiencing this ability to create. So now, all of a sudden these thoughts from I don't know where they come from, the ether from God, the universe, would come to me be like Colton, go do this. And I would learn to trust that hunch and go act on it. So how I use breathwork is you look at Napoleon Hill's book Think and Grow Rich, he teaches a secret. And most people think that it's just to think, but think most people don't think today by the way, they don't spend time thinking they're already like to the next thing or this or what I got, they just don't sit and think. But the second part that he teaches that is so subtle, I think almost everyone misses is follow your hunch, trust your hunch. breathwork allowed me to trust my hunch faster. So as I did that, I realized, wait a second, I want people to have these experiences, I just started playing with how I could bring it to people. So now I bring it to my big events. I do a 20-minute version, which is like introductory, I think you did something like that. My mastermind members, I take them to a two-hour version. And there are a lot of modalities out there. But I found that I have an interesting gift on how to lead it and everyone leads it like if you take Louie, Louie leads awesome his own way. Awesome. But it's different than my awesome, right. So what I found is I just tend to reach certain people with the way I run people through breath work. But breath is beautiful breath is the only thing that you get from the time you're born. And it's guaranteed till the time you die. And it's the first thing there is the last thing, there's the only thing that is with you through everything. And as hard as that, like you look at you're in a relationship with Spring, reality is that relationships going to end one day. And it might like you might die first, she might die first. But who knows, whatever happens, right? But the one thing that never leaves you when you're born to die to death is breath. It's the one thing that's most consistent. So I just found how to become making friend, my absolute best friend to be consistent with me what it does, it creates certainty within and it creates, like when I'm in that space of clear and certainty within. I have ideas that I know how to act on which is going to make results happen. As long as I'm special because I learned to trust my intuition. And my I didn't call it mean to which I learned to trust my hunch. Anyways, I could go off on this for hours. I'm so passionate about it.

 

Brian Charlesworth  33:51  

No, it's awesome. I love that what you've done is you've taken it, and you've said, Hey, this has changed my life. I'm going to share this with the world. So thank you for doing that.

 

Colton Lindsay  34:00  

I want to share this because I,  we're out of time. Like there are two practices that I have breath and meditation. And I've tracked it because I'm very tracking. It's like your in Sisu, right tracking data of your organization. And my

 

Brian Charlesworth  34:13  

My wedding ring. My wedding ring is now a tracker.

 

Colton Lindsay  34:16  

Oh, is that an aura ring? Or what is it? 

 

Brian Charlesworth  34:18  

Yeah. 

 

Colton Lindsay  34:19  

Yeah, I track my recovery through, but if I was looking at, and this this is since I started using this app with Chopra. I've got logged with him alone in this app over the last year 414 meditation sessions and 121 hours of meditation breath. Now I probably have logged close to 1000 hours. And why I say that's important is one or two or three is cool. You get six years of this practice of going within and you have results you can even imagine and I'm not just talking to financially I'm talking in yours happiness in your joy in your bliss and the pain no longer suffering, the pain is actually the beauty.

 

Brian Charlesworth  35:03  

Yeah, I love it. All right, Colton, last thing. I want to be the first one to talk about this. You're writing a book called I love my life. Tell us about that.

 

Colton Lindsay  35:13  

First one, you're the first one. So I knew I've always wanted to write a book. Yeah, I'm writing a book for me. And for no one else. If someone reads it doesn't guarantee we'll use it as a tool in our company is like a business card 100%. But what I'm writing the book on is literally the path that I've gone through not the story, but the path and the patterns is a better way to say it. The patterns that I've learned to create business freedom, financial freedom, and sole freedom, and the books can touch on topics of these major themes, including the most challenging of a pattern to learn is the intimate, ultimate relationship, you know, the relationship with that person that you're in the business of life with. I think everyone has a burning desire to be loved and to feel loved and to have that just passionate, polarized, exciting, fun, but yet growth and contribution level relationship. So yeah, the books gonna consist of all of these patterns, from business, to finances, to relationships to happiness, and I'm gonna break down these patterns and share people where they can start with these practices that if done over time, they will become masters in this space their life. That's,

 

Brian Charlesworth  36:27  

I'm expecting that now to come out in 2023 Colton, I will be the one to hold you accountable to that. So anyway, thank you for writing that. I'm excited to read that when it comes out. And everybody this is Colton, Lindsey, the w gr what's the best way to reach you Colton?

 

Colton Lindsay  36:42  

Instagram @thewgr hit me up there. Follow me send me a DM. I'm a millennial, so Instagram’s where it's at. 

 

Brian Charlesworth  36:51  

Perfect. All right, everybody hit him up, and we'll catch you on next week's episode of the Grit podcast.

 

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