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Case Studies

How Erin Catron & Company Increased Production with More Reliable Data and Transparency in Sisu

With the help of Sisu, Erin Catron & Company transformed their real estate business, gaining transparency, reliable data, and increased production.

Mac Hill

Mac Hill

Mac is the Director of Community at Sisu and comes with an extensive background in community building - specifically in the real estate technology industry. Mac resides in Charleston, South Carolina with his wife and two girls and enjoys early morning tee times and tequila shots.

Challenges Faced Before Implementing Sisu

  • Lack of visible, accessible data in the business
  • Inefficient processes
  • Lack of enforceable standards
  • Duplicative efforts & data entry


Challenges Overcome with Sisu
Sisu is the mortar that helped lay each critical building block in place and secure the foundation so Erin Catron & Company could grow, scale, and succeed, no matter the current market conditions. Sisu helped with the following:

  • Metrics, data, tracking, insight, and transparency around the business
  • Eliminated some duplicative steps performed by TCs
  • Reduced errors and missed deadlines
  • Greatly increased their team's understanding of the value of the conversations, and how that led to increases in pipeline categories such as appointment met, appointment met, agreement signed, and under contract.
  • Incentivizing agent's to grow their personal business while helping their teammates to achieve more success as well

Sisu in Business Operations
Erin Catron & Company uses FirePoint CRM and tracks activity in Sisu. Client information and status updates are done in FirePoint, then transferred to Sisu, where activities, tasks, and data tracking are done. Sisu also helps enable consistent communication with clients and sales agents through the transaction management functionality.

Tangible Results since Implementing Sisu
Erin Catron & Company has saved countless hours on duplicate data entry by their agents and TCs, and their TCs are now able to effectively communicate with clients and sales agents in a consistent manner. Their sales team can train, report, and remain accountable to their leadership based on the data and metrics Sisu streamlines and easily provides.

 "The longer you wait to implement and adopt, the more you'll regret it. Our team is less than a year in on implementation, and we already have increased production and efficiency by 50%. Sales agents are able to handle more clients under contract than ever before!" 

Erin Catron

- CEO of Erin Catron & Company


Conclusion
With the help of Sisu, Erin Catron & Company transformed their real estate business, gaining transparency, reliable data, and increased production and efficiency. Their sales team can now handle more clients under contract than ever before, and their leadership can train, report, and remain accountable based on the data and metrics streamlined by Sisu. If you're considering Sisu for your real estate business, don't wait - start now and see the transformative impact it can have on your team's success.

Book a demo today to learn why Sisu is a preferred solution for leading Independent teams and brokerages!

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Overview of Erin Catron & Company

 
FRANCHISE/BROKERAGE AFFILIATION:
Independent
 
OPERATIONS: 
Independent brokerage run as a team
 
THE TEAM:
1 Broker
1 Sales Manager
2 Transaction Coordinators
1 ISA
30 agents (6 of these serve on the Executive Leadership Team)

Connect with Erin Catron & Company:

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