Sunburst

For most of my career in real estate and technology, I’ve had a front-row seat to how teams actually grow, especially with my intro to real estate being helping my wife, Spring, build her team back when it only had 5 agents. 

Not how they talk about growing, but what truly moves the needle. I’ve watched thousands of agents and team owners chase more leads, more people, more scripts, more systems. And year after year, I kept seeing the same pattern repeat itself. The hardest-working teams weren’t always the most profitable. The most talented leaders didn’t always scale. And the bottleneck was almost never effort. It was visibility.

Most teams are operating inside their business instead of on it. They’re moving fast, making hiring decisions, spending money, chasing opportunities, but doing so without a clear, objective understanding of what is actually driving results. They don’t know where revenue is really being created, where it’s being lost, or what levers matter most right now. Traditional coaching tries to solve this with advice, but advice without data is just educated guessing.

That’s why we built Sunburst.

At Sisu, we’ve spent years building what I believe is the most complete real estate operating platform in the industry. We are the only platform where you can manage your sales team and your operations team in a single platform with visibility into everything.  It tracks what matters: production, lead sources, agent activity, conversion, pipeline, recruiting, accountability. It shows how a real estate business truly works. As that platform matured, something became obvious to me. We weren’t just collecting data. We were capturing truth. Not opinions. Not anecdotes. Real patterns across thousands of teams. What the best producers actually do differently. Where businesses stall. What creates momentum. What quietly kills it.

I realized that if you could give leaders a way to truly see their business, and then help them think about it strategically, everything would change. Sunburst is that realization brought to life.

Sunburst is an AI coach and strategic thought partner built directly on top of Sisu. It doesn’t operate in theory. It operates in reality. It looks at your production, your agent performance, your lead flow, your conversion, your capacity, and your missed opportunities, and then it tells you what is actually happening and what to do about it. Not generic best practices. Not recycled scripts. Your business. Your data. Your truth.

That’s why Sunburst is fundamentally different from every other coach in this industry. Most coaches see snapshots. Sunburst sees the entire movie. Human coaches rely on what you tell them, what you remember, and what you think is happening. Sunburst relies on what actually happened, what is happening right now, and what is statistically likely to happen next. It doesn’t get tired. It doesn’t miss patterns. It doesn’t soften the truth to protect egos. It shows you exactly where your business is leaking money, where it is leaving opportunity on the table, and where it is capable of far more than you are currently getting. And even better, it’s available to you 24x7.

That level of clarity changes everything. Most teams don’t need more people. They need more visibility. When you know which agents are underperforming, which lead sources really convert, where follow-up breaks down, and where capacity is being wasted, growth stops being chaotic and starts becoming strategic. You don’t guess. You fix. And when you fix the right things, revenue follows.

That is how teams make more money without burning out. Not by working harder, but by finally working on the right things.

We are rolling out Sunburst by invitation only, not because of hype, but because this level of insight changes how people run their companies. We want leaders who are ready to look at their business honestly and operate at a higher level. If you’re a Sisu customer and you receive an invitation, I strongly encourage you to accept it. You won’t just see your business differently. You’ll lead it differently.

The next generation of great real estate businesses won’t be built on gut instinct alone. They will be built on clear data, smart decisions, and leaders who know exactly what to do next. Sisu built the operating platform. Sunburst gave it a brain. Sunburst tells you what action to take and in many cases, takes action for you. And this is just the beginning.

Join the Sunburst Waitlist 

Brian Charlesworth

Founder and CEO, Sisu